How to change the Internet thinking of traditional industries?

"Thinking determines the way out, and vision achieves the pattern." Now that enterprises want to develop, traditional enterprise thinking needs to break through with Internet thinking, and traditional enterprises need to change the pattern with the Internet.

Nowadays, in the era of great changes in the Internet, traditional enterprises are constantly becoming Internet-based, and O2O(OnlineToOffline), which combines offline business opportunities with the Internet, has become the inevitable development of traditional enterprises. In the past, the commercial competition situation based on channels has gradually turned into the commercial competition situation based on products and services. The world is changing, how can you not change?

How does traditional enterprise thinking change to Internet thinking?

From three aspects: thinking, consciousness and guidance.

The first is the change of thinking, that is, the change from traditional thinking to internet thinking. Think with internet thinking, and turn the traditional single latitude into multi-dimensional thinking of the internet; Traditional products should not only expand product latitude, but also emphasize service to diversify service latitude; Efficiency is the pursuit of traditional enterprises, but now we should emphasize humanization and think about the management of the whole enterprise from the latitude of humanity. Only when thinking changes can others change further.

The second is the change of consciousness, that is, from standard consciousness to innovation consciousness. The traditional standardized product consciousness should gradually change to differentiated and personalized products; The standardization consciousness of production and other processes gradually makes it faster and better; At the same time, service standardization in the traditional sense should become more humanized, and reasonable service will be better.

Third, the change of orientation, that is, from customer orientation to consumption orientation. Traditional enterprises focus on big customers, and now they should be consumer-centered and service-oriented, which is the breakthrough focus of traditional enterprises' internetization. Because only by serving consumers well, the passenger flow of enterprises will be large, various social relations will become harmonious, and the reputation and social influence of enterprises will continue to expand.

The transformation of traditional enterprise Internet thinking is simply: good products, good services and good tools.