Does Ma Yun's entrepreneurship adopt causal logic or effect logic?

Ma Yun started his business with causal logic. Most textbooks and media suggest that people should adopt causal logic to start a business: first, they should conduct market research and competitive analysis to find the target market segment. Then make marketing strategy, calculate marginal cost/price and make financial planning. Finally, write a business plan, integrate resources, form a team and establish a new enterprise. The method of effect logic support is: first, start with who you are, what you know and who you know, and try to do what you can with the least resources. Then we should interact with a large number of potential stakeholders and negotiate the actual investment, and reshape the specific goals of entrepreneurship according to the actual investment. Repeat the above process until the stakeholders and resource input chain converge to a feasible new venture.