What are the functions of enterprise live broadcast?

1, interactive features

Screen **** enjoy, whiteboard presentations, even the wheat interaction, audio and video interaction and other interactive features to meet the needs of many training scenarios, such as newcomer onboarding training, business skills training, sharing of the great masters, the whole policy advocacy, etc., in the live classroom, adding more fun, and a high degree of restoration of the offline Training classroom scene. Not only training live, meeting live also need to use the above live function.

Sweepstakes, red packets, flowers, voting, pop-ups and other rich interactive gameplay can also add more interactivity and fun for the live broadcast, these features are mainly used for marketing, events and other live scenes.

2, record playback

For the job series class, human resources system, external lecturers and other scenarios, in order to avoid the repeated teaching of the lecturer's energy, record playback allows employees to unlimited playback, repeat viewing, and in some training scenarios are also effective.

3, marketing diversion

Because of the low efficiency of traditional marketing methods, the cost of Internet promotion is too high, live broadcasting has become the most cost-effective marketing diversion channel for enterprises. Invitation card templates, invitation ranking list, micro letter / small program sharing, live goods on the shelves and other diversion methods can help businesses quickly attract traffic, but also through the playback of video clips for secondary marketing.

4, data analysis

After the live broadcast, data analysis is an essential part, after all, after the analysis, the enterprise can understand the shortcomings and advantages of the live broadcast, in order to better make adjustments. For example, training live, the enterprise can quantify the effect of training through data; marketing live, the enterprise can adjust the next marketing strategy through the data related to the live, and so on.