Traditional Culture Encyclopedia - Traditional customs - How does Tmall Online Store operate?

How does Tmall Online Store operate?

Tmall's operation is similar to Taobao market, but there are essential differences.

Because the positioning of Tmall stores is different from that of market stores, you can understand it as shops on pedestrian streets and roadside stalls.

Because of the different investment and positioning, the traffic given by Taobao will be more easily obtained by Tmall, that is, the advantages will be more obvious.

But now the competition in online stores is very fierce. If you want to do well and stand out, you must have a good marketing strategy before ranking.

As an operation, you can first determine the plan with the boss, first drain the store and make it popular, and then rank it to find out your precise positioning and the precise positioning of the customer base. It is not recommended to make products with too low price to drain, which is not good for the transformation of the store.

Because there are still many things I don't know about the pro-store, such as what kind of products Tmall has, because different kinds of products, drainage schemes and trading systems are different, mainly because the people are different.

If you want to make a detailed plan, you can also ask me, explain the situation in detail, and I will give you the answer. It depends. You have your own team and resources, of course you can do it yourself. Self-management: self-built team, stable and lasting, self-financing, good operation, very profitable; If there is no team, the time, labor cost, running-in risk, staff turnover risk and effect risk of finding an operation team are relatively high, which may waste time, spend less money and have less effect. At this time, you can consider acting as an agent. Acting operation: the team is stable, with resources, technology and experience, and the cost is relatively low. Of course, it is very important to give the store to others and choose a reliable one! But now 95% of TPs are liars, I hope I can help you.