What are the problems in the development of e-commerce in China?

The problems existing in the development of e-commerce in China mainly include:

1, information infrastructure construction can't keep up with the development of e-commerce;

China has made some achievements in information infrastructure construction, but there is still a certain gap with the requirements of e-commerce in developed countries.

2. Security issues;

Transaction security is a very important problem that puzzles the development of e-commerce. The transaction between the two parties is conducted through a virtual network, involving not only the two parties involved in the transaction, but also the departments of industry and commerce administration, customs, insurance, taxation, banking and so on in different regions and countries.

This requires a unified legal and policy framework, a strong cross-regional and cross-departmental comprehensive coordination body.

3. The website construction and online shop products are too complicated;

At present, there are many problems in website construction. First of all, advertisements exaggerate the untrue description of goods. When consumers receive the goods and find that the goods do not match the goods, many people will be afraid of e-commerce and think that they are all fakes.

There are still some problems in the coding of some goods. If you buy them back, it will also cause many difficulties for consumers to choose.

4, logistics and distribution problems

After the e-commerce transaction is concluded, how to deliver the goods to consumers quickly, accurately and safely is also a concern of e-commerce personnel and consumers.

At present, the number of logistics enterprises in China has a certain scale, but the number of logistics enterprises that can adapt to e-commerce is not perfect enough, and the service awareness and service quality are not satisfactory. For example, in some remote mountainous areas, rural logistics cannot be reached.

5, the mass base and credibility.

E-commerce is suitable for people with certain professional knowledge, but in China, the proportion of these people is not very large, especially some middle-aged and elderly people are not familiar with the operation, and traditional concepts have restricted the development of e-commerce to some extent.

The reputation of enterprises, merchants and consumers is the most important thing in the development of e-commerce.

Extended data:

E-commerce can provide online trading and management services. Therefore, it has various functions such as advertising, consultation and negotiation, online ordering, online payment, electronic account, service delivery, consultation and transaction management.

1. Advertisement: E-commerce can publish all kinds of commercial information on the Internet with the help of enterprise's Web server and customers' browsing. Customers can quickly find the information they need with the help of online search tools, while businesses can use online homepages and e-mails to advertise around the world.

2. Consultation and negotiation: E-commerce can use non-real-time e-mail, newsgroups and real-time discussion groups to understand market and commodity information and negotiate transaction affairs. If there is further demand, you can also use online whiteboard meeting to exchange real-time graphic information.

3. Online ordering: Can e-commerce be used? Web？ E-mail interactive transmission, realize online ordering. Online ordering usually provides very friendly ordering tips and interactive format boxes on the product introduction page. When the customer fills in the order, the system usually replies to the confirmation information form to ensure that the order information is received.

4. Online payment: E-commerce should be a complete process. Online payment is an important link. Credit card accounts can be used for payment between customers and merchants. Using electronic payment means directly online will save a lot of people's expenses in the transaction.

5. Electronic account: Online payment must be supported by electronic finance, that is, banks, credit card companies, insurance companies and other financial institutions should provide online operation services for financial services. Electronic account management is its basic component. Credit card number or bank account number is the symbol of electronic account.

6. Service delivery: Customers who have paid should deliver the goods they ordered to them as soon as possible. Although some goods are local and some are off-site, e-mail will be able to deploy logistics in the network. The most suitable goods for direct delivery on the Internet are information products.

7. Consultation: E-commerce can easily collect users' feedback on sales services by using format files such as "Select" and "Fill in the blanks" on the webpage.

8. Transaction management: The management of the whole transaction will involve many aspects such as people, money and materials, as well as the coordinated management among enterprises, between enterprises and customers, and within enterprises. Therefore, transaction management involves the whole process of business activities.

References:

Baidu encyclopedia e-commerce