What is the biggest difference between traditional sales and e-commerce?

Sales model is the biggest difference between traditional sales and e-commerce.

1, the traditional sales model is generally through advertising as a brand. First, through the high-altitude bombing of advertisements, consumers' mental resources are occupied, and then with the underground channel war, goods are put into terminal stores through various agents and distributors, and then they are sold to consumers through various promotional means. This is a kind of thrust. In this process, consumers always passively accept all kinds of information.

2. What e-commerce needs to do is to give full play to the interactivity and immediacy of the Internet, fully occupy all kinds of fragmentation time of consumers, mobilize consumers' wishes through Weibo, WeChat, forums, QQ and various apps suitable for the mobile Internet, so that everyone can spontaneously become a self-media, fully express their wishes and experiences online, and implement word-of-mouth marketing through the interaction of such a group of people. At the same time, this is actually a process of creating product brand fans.