Is the "new retail" initiated by China e-commerce rewriting the traditional business pattern?

"I look at the company's financial report every quarter and am deeply surprised by the development speed of China." Li mccabe, vice president of North American business development of Alibaba, said in the new york office, "In the United States, checks and credit cards are still the main payment tools, and online shopping accounts for less. China consumers skip the check stage and jump directly to the Internet. More than 80% of purchases and payments are made on mobile phones. "

Business counselor Zhou, the economic director of the Consulate General of China in new york, said that the "new retail" initiated by e-commerce in China is rewriting the traditional business pattern.

Alibaba new york, located in midtown Manhattan, has more than 300 employees, most of whom are local employees. "Our task is to introduce good brands in North America to Tmall and help these North American companies that want to enter China learn the' new retail' plan." Introduction by Lee mccabe. The steps are as follows: First, open a store in Tmall International, get familiar with China's online payment system and logistics distribution system, gradually understand China consumers based on Ali Big Data, find out the China market, explore offline stores, explore all channels, and gradually realize "new retail" through online and offline.

At present, more than 7,000 American brands have settled in Tmall, including Macy's, Nike and other large American retailers, as well as Stadium? Small retail stores and the like. While learning the practice of "new retail", these American companies are also subtly improving their traditional business models.

Now Macy's China and Tmall International have established a monthly meeting mechanism to study product selection and pricing, and formulate an operation plan in combination with big data. Garbo Company, the first brand of infant complementary food in the United States, analyzed the consumption habits of customers in China and adjusted the formula and taste of 30% products according to the data fed back by Ali.