Traditional Culture Encyclopedia - Traditional customs - Car companies got together to launch a network car. Is killing Didi blind or really powerful?
Car companies got together to launch a network car. Is killing Didi blind or really powerful?
20 18 is probably the first year for traditional car companies to lay out the online travel market. Since the second half of the year, car companies have made some moves in the online travel market almost every month.
In addition, under the platform operation mode, there are many travel options in the market, such as Shenzhou, Yizhi, Meituan, Shouyue, Cao Cao, Zebra and Zhonglu. Weimar "GETnGO", a subsidiary of the new car-making force, said that it will deploy travel services nationwide around new energy vehicles. The most ambitious is the Chinese Express, which is still in the PPT stage. It may change the whole mode of transportation, even not limited to land, sea and air.
Various car companies take a fancy to the gap period of the current online car market and expect to share the share of Didi. Didi has been established since 20 12, and it has been a blessing to the industry giants with capital, and there are also opportunities for the market to be blank at that time. It is true that the safety of passengers is not guaranteed, the complaint process is too cumbersome or even fruitless, the driver's commission drops, and it is necessary to obtain a driver's license. Didi is facing the loss of a large number of drivers and passengers.
However, will the industry "unicorn" fall so easily? Cooperate with third-party apps such as Alipay and WeChat, and still keep customers sticky. Despite the vicious incidents and negative comments, Didi is trying to make a seemingly "better late than never" effort. In a certain period of time, its industry status may not be shaken. Now the "swarm of bees" of car companies has lost some opportunities. In addition to learning from the past, how to have its own characteristics and feasible profit points is the most important.
Behind the opportunity is the crisis. Under the collision of operation mode and business mode, a reshuffle war is also quietly going on. Perhaps at the beginning, it can still occupy a place by a wave of simple and rude subsidies, but with the end of the bonus period, there are more monks and less meat. Where will these incoming car companies find new growth points? What are their chances of winning by then? Instead of thinking about doing it, think more about how to survive in the industry for a long time!
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