Traditional Culture Encyclopedia - Traditional customs - What are the business scope of cultural media company?

What are the business scope of cultural media company?

Cultural media company business scope of advertising, film and television program production, cultural development, planning and production, information services. The advertising category mainly includes print, film and television.

The film and television program production category mainly includes professional filming of high-quality television dramas and so on. The cultural development category is mainly responsible for opening cultural exhibitions and so on. The planning and production category mainly focuses on corporate culture planning and other businesses. The information service category is responsible for providing information services.

Development Status:

Reviewing the development of China's media industry in the past two years, the scale of output value, increase and composition structure of the various industries within the industry are undergoing rapid changes. Compared with traditional media, the rapid growth of new media has brought new changes to the structure of China's media industry.

From the point of view of the growth of each industry within the media industry, except for the two industries of newspaper distribution and periodical distribution, the output value of all other industries had different degrees of growth, and the total output value of China's media industry amounted to 481.1 billion yuan in 2007, an increase of 13.6% compared with that of 2006.

In China, the development environment of the media industry has been gradually optimized, with relatively relaxed policies for print media, gradual opening of the door to market access for radio and television media, the emergence of new opportunities for market expansion, and the continuous improvement of technological content, which has led to a strong trend of industrialization of the media industry, and the embryonic media industry has already taken shape.

And the rapid development of the media industry has driven or promoted the development of related industries. From the perspective of media capital, the process of market-oriented reform of China's media has accelerated significantly, and the relevant national policies have begun to loosen from the original strict control to restrictive entry.