The difference between e-commerce and general sales

The difference between e-commerce and general sales;

1, the general sales model is to rely on advertising as a brand. First, it bombards consumers with advertisements and occupies their mental resources. Then, with the help of underground channel warfare, it stores goods in terminal stores through various agents and distributors, and then sells them to consumers by formulating various promotional means. This is a kind of thrust. In this process, consumers always passively accept all kinds of information.

2. What e-commerce needs to do is to give full play to the interactivity and immediacy of the Internet, fully occupy all kinds of fragmentation time of consumers, mobilize consumers' wishes through Weibo, WeChat, forums, QQ and various apps suitable for the mobile Internet, so that everyone can spontaneously become a self-media, fully express their wishes and experiences online, and implement word-of-mouth marketing through the interaction of such a group of people. At the same time, this is actually a process of creating product brand fans.