Why do celebrities like to create personas?

It's supposed to give people a point to remember, right? Many people are in the industry, and if they don't have a persona, people don't have a point to remember, so how can the audience remember? Many stars will only create a persona on social media, some are foodies, such as Dili Jeba; some are elites, such as Jin Dong; some are rich and beautiful, such as Tang Yan; there are also long legs, such as Guan Xiaotong. In that case, people generally remember these people!

There's also the need for company publicity. The star is actually the company to build out, the company in order to better publicize the star, then we need to take the persona approach, so that there can be a blitz of publicity focus, all the copywriting is centered around this persona can be, this is also conducive to the development of the company planning. Otherwise, it is a very troublesome thing. The company's planning also doesn't always know what to follow to publicize, which may cause some conflicts!

Of course, this can also be better to attract fans. Many celebrities or companies create a persona also to attract fans related to this persona, this is not to buy fans, but to use this persona to attract fans. Nowadays the economy is a fan economy, only better fan absorption can make the star's value realize, quickly. So by setting up a persona, the company and the star can make better use of the fan economy! I'm being petty-minded here!

Many celebrities set up this persona probably just for fun, to hang out with a bunch of people who have the **** same interests as them, and this is probably one of the reasons why celebrities set up a persona, right? Do you think celebrities' personas are fake? Which star's persona do you like?