What about cross-border e-commerce?

How to do the specific steps of cross-border e-commerce

Cross-border electronic commerce's specific steps are as follows:

Talent: build a team and take care of yourself;

Product selection: it is always the first step to carry out platform operation marketing;

Warehousing: pay attention to the risks of overseas warehouses;

Platform: tripartite platform+self-built shopping mall skillfully combined;

Promotion: social media marketing, paid traffic marketing, industry community marketing, opinion leader marketing, coupon and transaction temptation marketing;

Logistics: choose the right logistics company;

Assemble: do the last level.

How does cross-border e-commerce generally operate?

There are many resources that cross-border e-commerce needs to spend money. E-commerce companies do not use them themselves. They will hire a special transportation company to do it, which can save a lot of money, just like landing at one stop. Help China enterprises to operate and manage online stores established on world-renowned e-commerce platforms, and provide products and services that conform to the cultures and habits of various countries with localized, unified and professional services.

How to build a cross-border e-commerce website

Cross-border electronic commerce refers to an international business activity in which the transaction subjects in different border areas reach a transaction through e-commerce, and the goods are delivered, cleared through customs and finally delivered through cross-border logistics.

If you want to do a good job in cross-border e-commerce, you need to make the following preparations:

1, basic, that is, preparatory basic work, such as chatting, exchange rate inquiry, etc.

2. Translation, country time, exchange rate inquiry, etc.

3. Desktop mail clients, such as outlook and foxmail, set letter prompts to let you see the emails sent by customers at the first time.

4, mobile phone software, whatsapp, international version of WeChat; Viber, free SMS, free call, huge usage; Mobile mail client, so that you will not miss the customer's mail anytime and anywhere; Developing mobile communication software for Korean customers, Korean mobile phones have their own software and most Koreans are using it;

5. Information of customers who have cooperated before, copies of bills of lading, inspection result sheets issued by customers arriving in Hong Kong, various certificates, scanned versions of various talents, such as business licenses, etc. Sometimes customers will ask. If you can give it to him right away, your image will add a lot of points.

6. Images and videos of goods in use, such as the images of Hyundai Headquarters in Korea, are used as scenery; A powerful video can leave a deep impression on customers and effectively explain the quality of their products. Be sure to prepare and keep it.

7, samples, to take him as something to develop the market; For example, I admit that a company needs my goods, and the quantity is not small. When I cooperate with my domestic colleagues, I will automatically take samples to the other side for inspection, and all the expenses will be borne, so it won't be much; Also, if some negotiations are deadlocked and can't open the situation for a long time, they will automatically put forward sample questions to promote the negotiation of the list from a new angle.

How to do cross-border e-commerce for local products

Looking for goods abroad, building a website at home to pay for logistics.

How to do cross-border e-commerce

Cross-border e-commerce exports are quite different from traditional trade methods in terms of transaction methods, cargo transportation, payment and settlement. The current management system, policies and regulations and existing environmental conditions can no longer meet its development requirements, and the main problems focus on customs, inspection and quarantine, taxation and foreign exchange receipt and payment. [3]

In view of the above problems, the Notice of the General Office of the State Council on Forwarding the Opinions of the Ministry of Commerce and Other Departments on Implementing the Policy of Supporting cross-border electronic commerce's Retail Export put forward six specific measures.

First, establish a new customs supervision mode for e-commerce exports and conduct special statistics, mainly to solve the problem that retail exports cannot handle customs supervision statistics at present;

The second is to establish an inspection and supervision mode for e-commerce exports, which is mainly used to solve the problem that e-commerce exports cannot be inspected and quarantined.

The third is to support the normal collection and settlement of foreign exchange by enterprises, mainly to solve the problems existing in the current export collection of foreign exchange by enterprises;

Fourth, banks and payment institutions are encouraged to provide payment services for cross-border electronic commerce, mainly to solve the problem of weak supporting links of payment services.

In addition, the implementation of tax policies suitable for e-commerce exports is mainly used to solve the problem that e-commerce export enterprises cannot apply for export tax rebates;

Finally, the establishment of e-commerce export credit system mainly solves the problems that the credit system and market order need to be improved.

At the same time, the circular requires five cities, including Shanghai, Chongqing, Hangzhou, Ningbo and Zhengzhou, which have carried out pilot cross-border trade e-commerce customs clearance services since the publication of the Opinions, to try out the above policies. From 20 13, 10 and 1, the above policies will be implemented in areas where conditions permit.

What do you need to know to do cross-border e-commerce

I. Total amount

According to the data of the Ministry of Commerce, in 20 13, there were more than 5,000 cross-border e-commerce platform enterprises nationwide, and more than 200,000 enterprises conducted business on various cross-border e-commerce platforms, mainly in Beijing, Shanghai, Guangdong, Zhejiang and other places.

Second, the market.

At present, the main markets for cross-border e-commerce exports are concentrated in the United States, Germany, France, Britain, Russia, Brazil and Australia. If you start to do cross-border e-commerce today, which market is worth choosing? The first is the American market, followed by Japan. In addition, the demand in the European market (especially in Germany) is relatively large. However, at present, many small language markets have also made many cross-border platforms gearing up. For example, Dunhuang, a cross-border e-commerce platform in French, Spanish, Portuguese, Italian and German, has seen a surge in orders since it was officially launched. I believe this will also be a hot spot in the future.

Third, products.

The profits of 3C, wigs and other products that were all the rage in the past two years are no longer; Clothing began to rise, especially baby clothes; E-cigarettes have sprung up everywhere; Furniture products are now the blue ocean. Judging from the proportion of transaction volume at the peak of MasaPay backstage, there is still a large demand space for physical products such as women's wear, 3C, outdoor, home and virtual products such as software, games and community friends.

Fourth, advertising.

Google was very painful last year, because the rise of platforms such as Facebook in this industry is eroding the advertising costs of Google platforms. But for the post-80s and post-90s generation, Facebook will soon become "something for grandfathers to play with", and Pinterest, YouTube, Tumblr and Yandex will become the new favorites of advertising platforms. I feel more and more that how to play social media marketing is also an important factor affecting the transaction volume.

Verb (abbreviation for verb) investment and financing

Honey Bud Baby, Ocean Terminal, Tmall International and Westward Journey have all completed financing. Nationally, the regions with the most concentrated investment in cross-border e-commerce projects are Guangdong (28%), Zhejiang (15%), Beijing (14%) and Shanghai (13%). Zhejiang is concentrated in Yiwu and Wenzhou.

Sixth, logistics.

It is a trend to build overseas warehouses. On the one hand, localization can easily gain the trust of local consumers, on the other hand, it can save costs. However, production enterprises can choose third-party service companies to cooperate.

Seven. talent

Almost all cross-border e-commerce companies are short of people, and it is more practical for enterprises to cultivate themselves. It is suggested that enterprises should not poach each other and raise prices, which is not conducive to the virtuous circle of the whole market. It is best to choose talents from traditional enterprises for training, which is the easiest to get started. At present, some cross-border e-commerce enterprises have adopted the "partner mechanism", which has achieved remarkable results and the enterprises have developed rapidly.

Eight. pay

The commonly used payment methods are: credit card (credit card is the main payment method in the United States), overseas debit card (a large part of Germany will use bank debit card to transfer money) and localized payment method (Brazil, Russia and other places have some local payment habits).

If you are not familiar with the payment habits of local residents, the audience of cross-border e-commerce is very limited, which will directly lead to the loss of your orders.

Nine, positioning

See if you want to be number one or mom. To be the first brand is to do your own products well. To be a mommy, we should pull all the resources of the first brand together and mainly do a good job in service. Cross-border e-commerce should be more inclined to be "mommy".

X. mode

The mainstream mode of cross-border e-commerce is not B2C, but B-B-C. Cross-border e-commerce = cross-border trade (B2b)+ localized e-commerce (B2C, B2b). After traditional enterprises turn to cross-border e-commerce, they are increasingly inclined to small orders. There are three solutions for small orders: online wholesale+overseas warehouse mode; Online supply and distribution mode; Proxy operation. -Lao Gao Dian Shang

How do we engage in cross-border e-commerce?

You call this foreign trade, and now you usually use Alibaba. The key is to find the right platform for customers' needs, be yourself and serve them well.

What about cross-border e-commerce? Cross-border e-commerce solutions, what are the cross-border e-commerce implementation plans?

To do cross-border e-commerce, you need to pay attention to the following points:

Product positioning: what kind of product do you want to make, the target group of the product and the source of the product? ...

The choice of logistics cross-border e-commerce logistics pays the most attention to preservation and quality. You have to choose whether to use ordinary express logistics or need overseas warehouses to stock up and so on.

It is best to use a dual-currency card for bank cards, which involves the exchange and use of foreign currency, which is convenient and fast.

Cross-border e-commerce solution and implementation plan: It should be based on your product positioning, financial strength and operational control ability, generally including sales planning, product planning, crowd positioning, market planning, operational planning and risk estimation.

How to do cross-border e-commerce

No experience: you can first consider what industry products to do, then choose cross-border e-commerce platform to register, upload products and so on. The specific operation process can be understood through the registration platform.

In the case of experience, such as domestic trade experience, the experience of domestic trade can be applied to foreign trade.

How to do cross-border e-commerce

Cross-border e-commerce grasps several points:

1, products are king

2. Full platform operation

3. Protect your own intellectual property rights

4. Choose the appropriate logistics mode to ensure a good customer experience.

5. Product marketing is essential.