Briefly talk about the advantages of the red envelope advertising platform. What are the advantages and disadvantages compared with the traditional advertising industry?

The red envelope advertising platform mainly replaces traditional advertisements in the form of red envelopes. Based on LBS technology, we can accurately locate and specify the delivery location according to users' needs, help users deliver messages to people in fixed areas, and meet the voice tools of small and micro businesses and individuals.

Advantages:

Solved the problem of high advertising threshold.

For example, if you want to advertise in newspapers, magazines, buses or TV media, ranging from thousands to tens of thousands or even hundreds of thousands, a high threshold will shut out many micro-enterprises or individual users.

Solve the problem of low advertising efficiency.

For example, handing out leaflets, most people get them almost casually. How many people really saw your advertisement? The real ratings are very low. The same is true of TV media, newspapers and magazines. It is difficult to count the number of people who saw the advertisement. At the same time, users' acceptance of advertising information is also forced by passive forms, and users are more resistant and the advertising effect is not good.

The problem of flexible advertising

The red envelope advertising platform can initially screen out the areas and publishing targets you want to advertise for your intention.

Disadvantages: Because similar red envelope advertising platforms have just become popular recently, not many people know and not many customers, but isn't the less people know about a good project, the better? How else can we make money?