What are the disadvantages of o2o operation mode of retail enterprises?

1. If the coverage of network promotion cannot reach a certain level, the number of consumers is limited. The usage rate of mobile phone applications is directly related to the download volume. Without a certain customer base, it is difficult to guarantee the transaction volume.

2. The difference between online exhibits and real products, O2O consumes offline products, but for customers who are in contact for the first time, they can only imagine products by pictures. Everyone's psychological expectations are different, and the requirements for products are naturally uneven. If the goods can't meet the minimum requirements of consumers, they will lose this customer base.

3. The psychological gap caused by the expectation of service and the lack of offline service. In addition to goods, the most important thing about offline services is the service attitude of merchants. Good service can make up for the shortage of goods, but bad service can't be made up by goods such as food.

4. The products and services of merchants directly affect the promotion of O2O software. The products and services of offline merchants are the foundation of O2O software. If the products and services of offline merchants fail, it will directly affect consumers' secondary use of the software, which means that you are a fool and even Zhuge Liang can't help you.