What is the way forward for small brick and mortar merchants?

Thanks for the invite!

Great question, universal, and I'm an entrepreneur trying to answer it.

Where is the way out for small brick-and-mortar merchants? This is indeed a problem, now the wave of physical store closures more and more intense, how to survive, this is a lot of people are considering the problem, I think:

First, change the business model

"Waiting for the rabbit" type of store marketing into the initiative to take the initiative to attack, through the circle of promotion, promotional activities, buying and giving, delivery and so on. The way to recruit and lock the customer base through the business district promotion, activities and promotions, purchase and gift, delivery and so on.

Second, change the business mind

To learn Internet technology, with Internet thinking, through the WeChat group, public number, Taobao and other online mode, combined with the store experience, do a good job of store business.

Third, play their own advantages

Entity stores relative to online stores, is with a lot of unique advantages of their own, such as try on, try to eat, try, VIP, experience camps, parent-child tours and so on the experience of these marketing, online stores can not be compared.

In short, the offline entity store, has not been the traditional sense of the store behavior, economic development for store operators put forward higher requirements, the small entity store can only be the way out: learning to change, keep pace with the times.

On these answers, thanks for reading.

Which think that the Internet e-commerce platform advanced people, one said to go to the black, is the sadness of society, the nation's sinner

Family A is the jewelry industry, business and industry individual, the following is some of the timeline of his operation of their own stores:

1. 1996-2012, the jewelry industry is very prosperous, can be said to be profiteering, although the extrusion of a number of goods as well as a portion of the debt but there is still a strong cash flow to support the main business.

2.2008-2012, with additional surplus, some investment ideas, when the chain management industry and home store industry is also profiteering, so follow the trend to take a few brands of regional agents to do similar business, but it is not clear that this procurement and agency business to play with the big companies, there is a risk of account backlog.

3. 2008-2012, the same period the real estate industry has not been the first show of profiteering, so the acquisition of real estate at this time is absolutely no head of chance to hit the big luck.

4.2013-2015, the vice industry backlog of a large number of agent brand inventory, serious losses. During the same period, the eight regulations were introduced, the jewelry industry is extremely depressed, only the property continued to increase in value.

5.2016-2018, chain operations and experience shopping centers have been all over the major cities, the market segmentation is obvious, the target group of individual households in the jewelry industry is becoming less and less, and the current profits are meager.

Family B hardware store owner's wife,

1.2008-2017, the real estate boom, the annual order volume, while focusing on the copper price and the futures trend of related metals, do a good job of financial investment.

Highlights:

1. When entering the market, look at the rules of the market and do not invest too much.

2. To focus on a certain area, learn and extend, and make a good financial strategy.

3. When the market is bad, learn how to anticipate and withdraw early (wind and rumors are not all false).

4. Diversify your investment risk and invest in value-protected products when you have money to spare.

Want to ask the way out, first analyze the reasons,

Currently affecting the reasons for the physical store, there are several main points:

1. Changes in consumer habits

Now 80, 90, 00, after the consumer groups are embracing computers, cell phones, people were born; have been accustomed to the convenience of online shopping and high efficiency.

2. Emerging forms of extrusion

A large number of stores began to collectively move into large shopping centers, a one-stop shopping scene; to meet any of your needs, to provide a very high-quality consumer experience.

3. The cost of doing business is getting higher and higher, the cost of doing business is increasing year by year, while the profitability of profitability is decreasing year by year, and the cost of marketing is getting higher and higher.

4. Homogenization of goods, peer competition. Wooden characteristics, we are looking at what is good to sell, to sell what. Price war, vicious competition, resulting in everyone can not make money.

According to the question, find out the answer

You will find that the core performance, the value of the small store in the fast, in the boss (store manager) and the user's emotional bridge.

1. Fast can be used to take advantage of the store is small, occupy a favorable position, delivery, takeaway and other ways.

2. Build feelings of this bridge of trust, the only shortcut is to personalize the physical store brand.

3. Develop their own characteristics, in the segmentation of the place and then segmentation.

4. Utilize the Internet, such as network marketing, and now the free platform opportunities such as Jitterbug and Shutterbug can not be missed.

1. By the Internet diversion

2. Or by Taobao live and so on

Physical store business operations, is the best platform for mass entrepreneurship. At the same time, the physical store is also the window of social consumption, part of the living environment.

With the development of the times, technology and innovation industry chain with the times, small business business ecology, suffered a heavy blow, the reason is obvious, by the impact of e-commerce platform.

Because, in this marketing event, the network platform, with the absolute advantage of the capital market, coupled with the extraordinary marketing thinking, crushing the traditional rigidity of the physical stores business logic thinking. This is one.

Secondly, the reason why the e-commerce platform operation project, can do rapid development, but also because of the imperfect business legal system, so that the innovative e-commerce capital, turn the gap.

Of course, it is also because the socio-economic development, is trying to scientific and technological innovation, groping for the transformation and upgrading period, allowing a variety of scientific and technological industries to explore, and argumentation ...... . However, the e-commerce capital under the guise of technological innovation, the achievement of personal dreams! However, any form of success to the top is the need to bear the corresponding painful lessons. That is to say, at the expense of the bottom of the economy as the cost of e-commerce platform, so that the people lose the original business environment - get rich store business model.

Thirdly, it is not that the market economy is not doing well, but, no matter, from the level of social consumerism, or the level of commodity sales, it looks like, everyone's impression of the physical store, is really bad.

A. The reason why people are reluctant to come out to the street stores is that the price difference is too great, which makes many friends lose their original sanity and confidence. In TM's view, the physical store business goods, and online homogeneous (is not, really homogeneous, there is no specific basis for comparison), why there will be 880 yuan, to 88 yuan of the difference, this world of difference, so that the social consumer level, produced a serious sex walk.

B. Beautiful name, enjoy the content of the service. I'm not sure if this is a good idea, but I think it's a good idea! In this world, there really exists free service content? Give you home delivery service, because, e-commerce capital to maximize the interests.

C. Solve society 30 million jobs, is it true?

This account, I do not know how to calculate. Is it more important than the survival of 80 million small businessmen operating physical stores? In fact, this calculation, there is a loss of standard. Because ah! Behind the 80 million small merchants, how many families are supported, resulting in the prosperity of the production - sales - service integrated business ecosystem. That is to say, this traditional business operation model, means a huge market economic development drive, benefiting the national economy. What is built up is a virtuous cycle of economic blood going back and forth. There is no imbalance .......

Currently, the entity store business operation is not good, but also affected by the epidemic. Because ah! Economic recession, the society to buy the lack of power, which also reflects the difficulty of making money. Then, it is the achievement of e-commerce low-quality sales flourish.

At the same time, we have to recognize a sharp marketing topic. Although, on the surface, the e-commerce platform operation, make full use of human weaknesses, however, e-commerce players, do achieve effective service content, conquered the social masses.

If you and I, engaged in the physical store business operations, do not think hard about the direction of their own development, and, to be corrected, then, the future of the road is still very long, and still face great challenges!

Not that the traditional brick-and-mortar retail stores, imitating the e-commerce mode of operation, or, to add some new marketing elements. Pangang said business, do not think so. First of all, to think about is the precise positioning of the price of goods, and secondly, as the entity service industry, then, is not able to bloom "service" of the real effective content! Let the community consumers, really appreciate the quality of service of the entity merchants. Third, more hope that colleagues, can be real action to change the status quo, and, do not sit in the store sales model, waiting for the door-to-door service. It is right to let all members of the movement - execution, brainpower. To the community to create a new store business ecosystem, so that consumers really feel the benefits.

Dear colleagues and friends, what do you think? Welcome to all bosses to leave a message to discuss.

In the past two years, the business of small businesses in the real economy is really not doing well. On the one hand, by the impact of the general economic environment, the overall consumption of society stagnation, the national economy cycle is not smooth, resulting in the decline of the purchasing power of social commodities, most of the small business turnover almost cut. On the other hand, online shopping, takeaway delivery is also substantially squeezing the survival space of entity small businesses. Online can sell things only you can not think of, online shopping is not only convenient but also cheaper than the physical store. Why mention takeaway businesses? Because my family operates a fried chicken store, in order to expand the turnover at that time, on a certain group, a certain takeaway platform. Later found that the takeaway business can really increase turnover, but not much profit. The reason is that the preferential activities carried out by the takeaway platforms are from the merchants, although the activities can bring orders to the merchants, but the merchants' profits can not be guaranteed, and some orders have even been stripped to the cost price. However, if you don't participate in the platform activities, customers won't give you an order if they don't see the discounts. Based on this situation, my family withdrew from the two platforms at that time. For the next step of how to go also did not think too much, the current business of the store is to sit every day and wait for customers to come, as long as not lose money to take a step to see a step.

The small entity merchants is the real economy composed of cells, in our country's economic tide of a small wave. Although the wave is small on the national economic construction and contribution is very large, is China's market economic reform and development of the vanguard, is the convenience of people's life small helper, but also to solve the country's employment problem is an important position. The importance of small entity merchants can not be doubted.

The small entity merchants were once very hot, now by the economic environment downturn, economic development slowdown, the economic cycle from oversupply to oversupply impact, competition is fierce, the cost of rent, labor, water and electricity costs, by the traditional supermarkets and shopping centers and microelectronics impact, the source of customers to reduce. Small entity merchants living space is seriously challenged, how to face, how to do?

First of all, the small entity merchants to change the concept of thinking, upgrading the dimension of thinking, able to use new technology and new tools, new methods and new modes, to complete the transformation and upgrading of the physical store ...

Secondly, the specific operational level, ① to be the first to rush, with the head of the new social retail or community group purchasing platform, with the platform's empowerment, diversion, lock customers, cross-border profitability! etc., so that you can simmer those who do not want to forge ahead, resting on the status quo, stagnant competition in the industry entity ② to change the sitting sales for marketing, proactive, to compete for more traffic ③ because of the new retail platform support, operating area, labor, the necessary reduction to reduce operating costs

Finally, the online and offline integration of the one without borders is the trend of the trend of the small physical business households and online e-commerce, will complement each other, *** the same synergies. *** with the same synergy ... will be more efficient and more energy-saving better experience in the direction of development! ...

I am Li Hai, Tencent Zhijun Shangdao COO, would like to exchange with you on entrepreneurship, sales management, new retail and other topics

Look at the current situation, the small business entity store is really not working, the social development caused by the outdated, the online sale of goods is more transparent

The combination of brick and mortar stores and online sales!