How to change the status quo of China's comic industry?

When we read comics, instead of treating them as literary reading material, it would be more appropriate to categorize them as entertainment mass media. Culture is no longer controlled by a few elites, and the tide of our contemporary popular mass culture is unstoppable.

At present, the new generation of teenagers, who have formed their own cognitive, thinking and reading styles in the information age, have a natural affinity and sense of identity with comics, which are characterized by images, and it is they who have given birth to China's comics.

But there are still many factors that restrict the development of Chinese comics, such as the lack of internal development resources and the lack of originality. A cartoonist must have good artistic training and dedication, as well as a rich imagination and creativity to guide fashion and skillful use of the language of cartooning. At present, there is no professional cartoonist team in the practical sense. Original works can be roughly summarized as first-rate drawing and second-rate storytelling.

There is also a need to localize the process of transplanting foreign art, rather than simply copying and imitating it. And young writers need to get out of the mindset of self-indulgence and create with the public in mind.

Neglect by publishers and the squeeze from pirated books is another factor constraining the development of comics.

Now the competition mechanism and the ability to operate in the market is relatively backward, still confined to the level of print media, far from forming a three-dimensional industrial chain, it is difficult to attract the injection of commercial investment.

At present, there is a widespread understanding in society that comics are children's books for children and teenagers. In the current era of popular culture, which has entered the era of easy entertainment, this idea obviously restricts the development of comics.

In my opinion, to change this situation, we should play the backbone and guiding role of periodicals. At present, the readers of the publication are stabilized in the circle of comic book enthusiasts, and in the long run, there will be the fear of becoming a professional publication, thus deviating from the purpose and mission of the popular, popular and popular culture of comics. The readers of the publication should be shifted from the niche to the public, and it should be oriented to the big market with all-round planning and packaging. Strengthen the storytelling and directing, and properly organize the adaptation of the book. It will launch new works of newcomers in a planned and targeted manner, and encourage excellent works with personal style and national traditions. At the same time to expand the vision, the introduction of excellent works for the world, and gradually establish the image and brand of the journal.

It is also necessary to accelerate the process of cartoon industrialization. Currently the most urgent is to promote the development of China's cartoon industrialization, comics in the world's publishing industry occupies an important share in the long-term development of the formation of their respective business model, in the high-speed growth vigorously among the mainstream publishing industry and the mass book market at the same time, pay more attention to the depth of the development of the entertainment media, mainly through the authorization or cooperation with the output of the comic book image, story. The manga industry should be in the mode of weekly serialization, release of single-volume, color or collector's edition.