What is digital marketing? And what is marketing digitalization?

What is marketing? What is marketing? What is marketing? Selling real estate, selling insurance, selling? And more, not true! Marketing is not necessary to sell, dry selling is not easy to think about and technical content. Marketing is in the creation, communication, communication and exchange of products attracting economic value, customer processes and systems, customers partners and society as a whole. Basically, it should be carried out with marketers, marketers, suitable for business activities and sales behavior.

Marketing digitization and digital marketing are two different concepts. A lot of easy to confuse. Marketing digitalization is to realize marketing online, online accumulation of data. Therefore, the purchase system, marketing online is a must. Digital marketing is mainly the application of digital marketing. However, there is no marketing online, can still be digital marketing. For example, digital product development, mainly using external digital; digital communication, also mainly using external digital. Yuan Qi forest through the convenience store sales, it is difficult to C-users online, but does not delay them to engage in digital research and development.

? Digital marketing, such as R & D digital, communication digital, because it involves fewer departments, mainly external data, you can get up first. Digital marketing management, the target includes the sales department personnel, agents, terminal store owners, cloud store owners. This is a marketing digital derivative. Immerang's "four in one", rather than distribution digitization, it is mainly marketing management digitization, through the "small work" business behavior optimization, do a good job in-depth distribution.

Distribution digitization or channel digitization, the concept is not accurate. The traditional depth of distribution, can realize the 2B digital. If extended to the C terminal, BC integration, there will be 2B digital, 2C digital and BC associated digital. Marketing digital, involving organizational transformation, process re-engineering, need a longer period of time. Do not get it right at a certain stage there is a negative effect, to pilot, slowly.