How does the clothing industry integrate with the media?

Clothing enterprises promote and operate their brands through self-media platforms such as Headline, WeChat, Weibo, Zhihu and Tik Tok, which can greatly reduce marketing costs. In fact, for an individual, no matter what occupation you are engaged in in the clothing industry, including clothing enterprise leaders, designers, clothing workers, clothing marketers, clothing store personnel and so on. You can promote yourself in the form of self-media, broaden your financial resources, make friends and enrich your resources.

Specific practical ideas:

1. Create a clothing vertical city from the media (this is definitely not a simple opening of the official WeChat account).

2. Cooperate with freelance photographers and local talents to produce original fashion content.

3. Combine fashion cocktail parties, organize cooperation activities with local ladies' clubs and street shooting (self-brain supplement).

4. With the growth of self-media, surrounding cities have gradually built self-media matrices to form networks.

5. Further strengthen the quality of output content.

6. You are no longer selling clothes, but exporting fashion.

Why should we present the vertical self-media construction of urban clothing?

1. Compared with the tiled national fashion media, the local urban clothing media is more grounded and more interactive.

2. Clothing has the properties of strong interaction and high frequency consumption.

3, each city has its own culture and fashion stage, national may not be suitable, local can be keenly grasped.

4. Many traditional clothing practitioners' existing stores can be directly transformed into new life and new fashion scene experience stores, combining online and offline. Of course, the attribute at this time is really that fashion leads the experience, not which clothes to sell, and the service staff is no longer selling clothes, but the fashion trend shaper (here, we should combine local fashionistas and even invite celebrities to stand on the podium).