The difference between network marketing mode and traditional marketing mode

First, the traditional direct selling model

1, workload

It does its own marketing promotion by visiting at home or sweeping the road. However, the direct mode has a large workload, low work efficiency and narrow sales coverage.

2. Traditional distribution agency mode.

It is an important undertaker of channel function, and middlemen can participate in the actual logistics, promotion flow and market information flow of distribution channels in whole or in part. Generally speaking, the function of distribution channel to realize product value and improve transaction efficiency and benefit is to enhance the competitive advantage of enterprises. There are many middleman links, which leads to a long marketing channel. Manufacturers can't directly contact Z end users, which increases customers' operating costs.

3. Traditional advertising terminal mode

There are various forms and contents of advertisements, such as the soft text mode of newspaper media, the radio lecture mode of radio station and the feature film mode of TV. However, this kind of investment cost is high, the payment is slow, and the business risk is also great.

4. Traditional telemarketing mode.

Sell products and publicize the company's business by telephone, communicate effectively with customers by telephone, understand customer needs, seek sales opportunities and complete sales performance. However, the workload is heavy, the work efficiency is low, and customers can't intuitively understand the products, which leads to low customer trust.

Second, network marketing as a brand-new marketing method.

1, online media has the characteristics of wide spread, high speed, unlimited time and space, detailed content, multimedia communication, vivid image, two-way communication and rapid feedback. It is conducive to improving the efficiency of enterprise marketing information dissemination, enhancing the effect of enterprise marketing information dissemination and reducing the cost of enterprise marketing information dissemination.

2. Online marketing has no store rental cost. And there are marketing means to realize direct sales of products, which can help enterprises reduce inventory pressure and reduce operating costs.

3. Network Marketing Any enterprise is not absolutely limited by its own scale. It can get information from all over the world and show itself equally. Using network marketing, enterprises can quickly establish their own global information network and trade network with little cost, and quickly transmit the information of their products to various markets.

4. Internet marketing can give consumers more freedom of choice than traditional marketing. Consumers can also quickly find their own products according to their own characteristics and needs, and can make full comparisons without geographical and time constraints, which is conducive to saving consumers' transaction time and cost. In addition, online marketing can also help enterprises to realize one-to-one communication with consumers, which is convenient for enterprises to provide one-to-one personalized services according to the individual needs of consumers.

As an extension and development of traditional marketing, online marketing is different from traditional marketing on the one hand. Search the island Com believes that with the rapid development of the Internet, the characteristics of online marketing are becoming more and more prominent.

Extended data

Similarities between network marketing and traditional marketing

1. The same goal As an important part of modern marketing theory, the goals of online marketing and traditional marketing are to realize sales and create profits by discovering and meeting demand.

2. The same scope of activities. The activities of online marketing and traditional marketing include consumer demand survey, product design and development, product pricing, sales, promotion, understanding consumer evaluation and feedback, covering the whole process from product development to consumption end.

3. Online marketing and traditional marketing, which are also centered around the center, are consumer-centered, providing products and services around the needs of consumers, and realizing the profit and development of enterprises by meeting the needs of consumers. Both online marketing and traditional marketing require enterprises to meet the needs of consumers as the core, discover, awaken, guide and stimulate the real needs of consumers through market research, and then meet them in a targeted manner.

References:

Baidu Encyclopedia-Traditional Marketing Model Baidu Encyclopedia-Network Marketing Model