Who invented the three squirrels

"Three Squirrels" is an e-commerce platform, the founder is Zhang Liaoyuan.

Zhang Liaoyuan, male, Han nationality, born in 1976, Anhui Jixi people. In the e-commerce world known as "squirrel father ___ chapter three crazy". He is a revolutionary grassroots strategic marketer, specializing in segmented brand positioning and blue ocean market development. Founder and CEO of Anhui Three Squirrels E-commerce Co., Ltd; senior expert of China Nut Association.

2011 Anhui Excellent Professional Manager, 2012 Anhui Youth Science and Technology Innovation Award, 2012 VentureBang Annual Meeting organized by VentureBang Magazine, Three Squirrels was awarded "2012 China's Top 100 Innovative and Growing Enterprises". "2012 China Top 100 Innovative and Growing Enterprises of the Year"; 2014 Anhui Annual Economic Figures; 2014 "Heartwarming Anhui - The Most Beautiful People"; 2014 Anhui Annual Top Ten Economic Figures and other honorary titles. China Nut Association senior expert, Taobao Tmall first think-tank mentor; Yumi network business mentor and so on.

Three Squirrels brand story

1, the birth of three squirrels

After determining the creation of a nut brand, for the brand name, "squirrel father" Zhang Liaoyuan first thought of the most favorite nut is squirrel, but unfortunately, "little squirrel". "Squirrel" has been unable to register a trademark. One day home, Zhang Liaoyuan asked his son what he was doing, his wife replied to watch the "Three Musketeers" cartoon, Zhang Liaoyuan was inspired by a flash of inspiration, "three squirrels" such an embodiment of the cute, natural, healthy quality of the brand was born.

2, to create a brand of love and happiness

In the early days, "squirrel daddy" thought most not how to operate the enterprise, but how to create an emotional, can bring others happy nuts snack brand. He hoped to bring consumers delicious, but also make them feel the full "love and happiness" of life culture.

Based on the "Three Squirrels", which is highly compatible with the nut snacks, the brand's characters were created by anthropomorphizing three cute squirrels with very different personalities and were given different personality traits and names: "Squirrel Bitch" loves to be cute, "Squirrel Cool" loves to be cute, and "Squirrel Bitch" loves to be cute, "Squirrel Bitch" loves to be cute, and "Squirrel Bitch" loves to be cute. The three squirrels have different personalities and names: "Squirrel Bitch" is cute, "Squirrel Cool" is a technical geek, and "Squirrel Beauty" is a representative of modern women. The brand image of the three cute little squirrels gives consumers a positive, healthy and happy intuitive impression.