In Confucius' hometown, how can we spend the Mid-Autumn Festival in a different culture?

"He knows that the dew will be frost tonight, and how bright the moonlight is at home!" And "the moon is now at sea, and the horizon is * * * at this time" ... A touch of bright moonlight shines obliquely at the foot of Mount Nishan and falls everywhere in silver gray. That is a great pleasure for young tourists in Nishan Holy Land. They are carrying lanterns and wearing ancient costumes, jumping happily on the moonlit night, and reading classical poems that have already melted into qi and blood in multiple colors. Just like this, a "Mid-Autumn Festival Poetry Meeting" seems to have drawn people into an era of slow traffic and slow time, but those feelings about the moon, hometown, love and affection are also overflowing under the night sky.

When the reporter arrived at Nishan Holy Land in a silver suit, all the passing clouds were light and shadow that went back in time. At this theme garden party called "Nishan Haoyue Festival", the super-large moon arranged on the grass of the sacred square created a fantastic and beautiful environment. But around the square, the staff disguised as Confucius, Yan Hui, Fairy and Moon Rabbit came from any address to interact with tourists and present cultural and creative products. Through the feeling of a reborn garden party, the appetite of tourists is exhausted.

"Doing traditional cultural tours, sticking to IP to sell tickets, and not talking about independent innovation, it is difficult to touch the cultural nervous system of tourists; If it can't lead to empathy, traditional culture can't subtly penetrate into people's hearts in the way of tourism. " Xu Tong, vice president of Nishan Scenic Area, said that the cultural tourism sales market must shape new audiences, and traditional culture should also cultivate loyal fans. The prerequisite for this is to create a "reappearance" scene that is easier to pry up the hearts of tourists.

In front of the statue of Confucius, offerings of fruits and vegetables have been laid out. Tourists recall the Mid-Autumn Festival celebrations of the ancients, attend the Nine Babies Ceremony, and pray for relatives and friends and the Chinese nation with customs that have been widely circulated for thousands of years. In the Zhan Lu Hall of Nishan Lecture Hall, the activity of shooting artistic themes by modest gentlemen is under way. Visitors can find a vivid entrance and exit for the gentleman's way in Confucian ideology and culture just by holding bows and Ejiao. In the university hall, the face-to-face and paper-cutting of "intangible culture" have been transformed into the manual feeling of pinching fairies and cutting rabbits. Participants not only got a special cultural creative wedding gift, but also felt the unique charm of traditional intangible culture through personal experience. ...

"I used to take my children to travel, hoping to let her feel the natural beauty of China culture and improve the country and nationalism. Many tourist attractions just let us ask a tour guide to listen to the explanation, which is just like' paper is shallow', especially for children, which is very difficult to digest and absorb. " Li Yin, a tourist from Zibo, was very excited when he mentioned the feeling of traveling to Qufu during the Mid-Autumn Festival. He said, for example, "Don't do to others what you don't want others to do to you" from Mencius Li Lou, which is not easy to express. After merging with the "Shooting" experience project, one of the six ancient arts, the explanation of the tutorial "Finding problems from yourself before missing the target" also makes the truth clear.

According to the idea of "two creations" of excellent traditional culture, during the Mid-Autumn Festival holiday this year, Qufu's cultural tourism sales market widely displayed the combined creativity. Whether it's the mooncake making in farmhouse, the new rural tourism project with hand-painted round fans, the theme exhibition of The Analects of Confucius, which is integrated into social education activities such as rubbings making and movable type printing in Confucius Museum, or the short video challenge activity of "My own traditional Mid-Autumn Festival" and "I still spend the Mid-Autumn Festival in Fu Sheng" in the "Three Holes" scenic spot, traditional holiday tourism is a real new life for traditional culture.

"Traditional festivals in China are precious opportunities for the younger generation to enhance their understanding of traditional culture. What they need to do is to make every tourist love the culture of their country and nation more through a good cultural journey, thus generating collective cultural self-confidence and a universal sense of belonging. " Zhang Hong, deputy director of Qufu Culture and Tourism Bureau, said that in addition to making efforts to make tourists "integrate" into the culture according to the presentation mode that conforms to the characteristics of the times, various tourist attractions in Qufu also actively cooperated with the online platform to launch live broadcasts and short videos such as "Nishan Mid-Autumn Festival Reunion Night" to collect theme activities.

The small spark between Internet marketing and traditional culture has not only created a vibrant new look for Qufu holiday tourism, but also trained a large number of cultural lovers in the network environment, so that everyone can turn on their mobile phones and face the computer, dreaming of talking to Confucius for a thousand years and having a different Mid-Autumn Festival.