Eight most popular e-commerce design styles in the future

The eight most popular e-commerce design styles in the future, 0 1, are extremely concise. Design features: mild tone, low density, blank space, concise and clean, few words. Affected by the indifference of Apple and Northern Europe, this type of design has also penetrated into the home pages of major e-commerce brands. Especially for 3C digital appliances, information such as text description is only used as an auxiliary advertisement when highlighting products and functions to make them clear at a glance. Huawei and Parkson choose to combine enlarged pictures with ultra-compact text and symmetrical composition to directly and clearly express the characteristics of their products. White or light gray background can highlight the brand's simple design and unique texture. Parkson printing. The flat design trend of the page emphasizes the layout of large white space and simple and comfortable color matching. Enhance the overall brand texture. Retro Chinese style. Design features: high saturation tone, China traditional totem, red and green color matching. In recent years, it has been frequently used in various cross-border linkage retro Chinese styles. The essence of its design comes from the badge totem, color matching and folk art inherited from China traditional culture and history. Introduce China's unique aesthetic law into modern design concept. The most famous offline linkage is the design of the Palace Museum and a series of peripheral products. Online, more and more big manufacturers, such as food and beauty brands, have also joined this trend, actively trying to combine various products with culture, full of cultural charm, or traditional red and green color matching. Or classic materials such as dragons and phoenixes and five elements. But designers refine these traditional concepts into symbols that can reflect details, and match them with corresponding materials. Design not only stays in the appearance of traditional Chinese patterns, but also gives people a brand-new modern aesthetic feeling. 03 Street is in full swing. Design features: The design elements of street tide are not limited to traditional street culture, but a brand-new artistic definition, which dares to create things that do not exist in the world and express attitudes. It has become an important force to promote human development. Young and bold color matching is definitely an indispensable element to attract attention. Other street styles, such as bold brushstrokes, graffiti background and cross-border cooperation of various brands, make this street style more vivid and representative. Low-key and design sense, simple and exaggerated. Industrial style, hip hop style, graffiti style to cross-border joint names. From color matching and tailoring to logo, street fashion brands extend from their own products to online store design. Break and stand up again, full of conflict but eventually achieve harmony and unity. Electronic neon lights. Design features: neon lights, red and blue tones, futurism. In the annual festival promotion, this "electronic neon wind" will inevitably be played again by merchants and designers. This style has luminous fonts and lines, which is highly recognizable. It will give people a strong visual impact and a three-dimensional infectious visual effect. In addition, the psychedelic feeling of the future caused by the primary color collocation of' ancient red and blue CP' will also make consumers unconsciously re-examine. Large font, thick lines, fluorescent sink, light and shadow interweaving, retro feeling, futuristic feeling. Neon lamp, as a powerful futuristic artistic style, not only combines the charm of fashion and retro, but also the advertising creativity, graphic design and installation art are heating up. Fashion blockbuster. Design features: simplicity, character modeling, scene design, lens performance and high sense. In recent years, the homepage design of fashion brands such as clothing, shoes and bags tends to imitate and approach big brands. What big brands are best at is the design of scenes and the use of character shots to express the sense of advanced products. It is somewhat different from minimalism or indifference. Minimalism or indifference can express the theme and content through the collocation of products and colors, but the most indispensable thing in fashion movies is the characters. Through character modeling, scene design, collocation with products and lens angle, we can finally present rich "stories" and all-round personnel. 06c4d animation design features: three-dimensional, rich levels. With the rapid development of e-commerce, various brands are innovating their own store designs. From quantitative change to qualitative change, home page design has become a visual competition between e-commerce stores in almost every large-scale official event. C4D modeling is favored by brands in the field of e-commerce design in recent years because of its unique 3D rendering effect. Breaking through the space, interacting with the wrong three-dimensional geometric figures, with relaxed cartoon images, can not only add color to the dreamy colors, but also narrow the distance with the audience. It can also increase the interest of the brand. For food, beverage, maternal and child applications, it will be closer to consumers and buyers more accurately. 07 style illustration. Design features: hand-painted strokes, lively colors, no age limit. Illustration can be used in a wide range of fields and audiences. For home, food, creativity, small crafts and other categories, the appearance of simple illustrations and cute cartoon characters can narrow the audience and enhance the audience. Create hot spots. Graphic illustrations, plus size distribution icons and thick stroke fonts. Combined with some gradient effects, the overall design is richer, and the interest and layering are also improved. The designer's intention is not only to enlarge the brand characteristics, but also to skillfully display trademarks and promotional logos in appropriate positions. 08 synthetic upgrade. Design features: strong creativity, replacing landscape with products, not sticking to one model, breaking the cycle. The design of the synthetic home page has been on fire for a long time. But after all, people's aesthetics are always changing. Being bombarded by visual information for a long time will make people tired, thus affecting the key theme or effect that the product itself wants to highlight. If designers need to improve synthesis technology, then unique creativity and creativity are even more precious. At present, there is still a lot of room for synthesis in food, mother and baby, personal care and cleaning products. The key is to use smart technology to set off products. Instead of a "one-pot" hodgepodge, write it at the end. With consumers' purchase behavior gradually shifting from offline to online, the aesthetics of young people in China are improving day by day, and the competition among brands is becoming more and more fierce. Now in design, businesses can no longer pile up style materials as in the past, but begin to pay attention to quality, brand tonality and balance and design between products and pages. For designers, the test is not only their own understanding of design, but also the brand and customers.