Rural Tourism Research Report

Sample Research Report on Rural Tourism

Seeing the hustle and bustle of the city for a long time and prosperity, it is better to return to the countryside's tranquility and leisure and cozy. Rural tourism is a tourism program that has emerged in recent years. The following is a sample research report on rural tourism.

Rural Tourism Work Research Report Sample 1

Rural tourism is a kind of tourism that takes rural idyllic scenery and agricultural farming activities as the attraction, takes urban residents as the target market, and aims to meet the needs of travelers in terms of recreation, knowledge and return to nature. In recent years, with the development of modern tourism, rural tourism has become an important way for people to get close to nature, cultivate the body and mind, feel the natural wildlife, experience rural life and recreation.

Tourism development started late, coupled with insufficient publicity and promotion in the past and by the development of the conditions, so that the understanding and come to our tourism guests are not a lot, however, the tourism resources are kept in the boudoir of the people do not know, which fully explains the development of tourism has a huge potential for development of the value of the potential source of the market and potential customers. Due to the lack of high-profile tourism enterprises, we have not been able to put the popularity of the well-known, so that tourism has not done a very distinctive. As far as I can see, rural tourism is a new industry that citizens need, farmers benefit, and the prospects are boundless. Today's economic form is also a strong call we must make full use of favorable conditions, the county's tourism market bigger and stronger.

First, the advantages of tourism development, the status quo and gaps

I believe that the development of tourism in our county has outstanding advantages. We also see that rural tourism has shown a better momentum of development, but there are still some problems.

(a) outstanding advantages, development potential

1, superior geographical conditions is the basis for the development of rural tourism. County is located in Jiangxi Province, Ganzhou City, west, beautiful scenery, bountiful, is the junction of Gan, Guangdong and Hunan provinces well-preserved, integration of landscape as one of the ecological function of the area; people, simple people, is a typical old, mountainous, reservoir area of the county, is the national poverty alleviation and development work of the key counties; enjoy the unique environment, resource advantages, known as the hometown of hydroelectricity, the hometown of tourism, the hometown of tea reputation. The county passes the Hakka language, has a strong Hakka culture and flavor. The county has a small area of 1,543 square kilometers and a population of only 300,000 people, but it has rich water and forest resources, the forest coverage rate has reached 79.8%, and the air quality has stabilized at level 1, and the river is one of the best-kept water systems in the Yangtze River Basin. Convenient transportation will be for the development of rural tourism in the county on the wings of take-off.

2, the natural resources are very rich, the security index is high, the people are simple and hospitable. Tourism resources are unique. The natural environment is beautiful, the territory of the mountain wonders, beautiful scenery, is the big Jingjiu along the western belt of Gannan ideal tourism and leisure places. Our county has 4 national-level attractions, 12 second-level attractions, 31 third-level attractions, 55 fourth-level attractions and more than 60 fifth-level attractions. There are two national forest parks, namely, Wuzhifeng National Forest Park and Steep Water Lake National Forest Park. From the resources: leisure tourism is very rich in resources, the development of leisure industry in our county has been suitable for the development of leisure tourism conditions.

3, rich tourism resources is the development of rural tourism huge potential. In addition to our hydropower hometown, tourism hometown, tea hometown of the national laurels, there is the nationally renowned Steep Water Lake and later the state has been built on the river Luo Bian, Longtan and other power stations, the formation of a line through the five pearls, a river even five lakes magnificent landscape. At the same time, the county's vast rural areas of ecologically sound idyllic scenery, mountainous and beautiful countryside villages, unique style of Hakka farmhouse, green agricultural and sideline products, unique style of farm food, hospitality Hakka friends. The development and utilization of these tourism resources, will certainly bring infinite business opportunities for the development of rural tourism in our county.

4, deep cultural heritage, simple folklore is to create an important form of rural tourism. As we all know, our Ganzhou region in addition to having a red revolutionary culture, there are Hakka culture, Songcheng culture, ecological culture and other high-quality cultural and tourism resources, the development of cultural tourism industry is unique. These excellent local cultures are an inexhaustible source of rural tourism.

(B) the initial stage, there are a lot of problems

1, insufficient understanding, the market concept is not strong. First of all, the industrial status of rural tourism is not enough to recognize, did not see the broad market prospects of rural tourism. Think that tourism is only a matter of scenic spots, thus ignoring the development of rural tourism. Then there is a lack of understanding of the basic characteristics of rural tourism, the emergence of the building of urbanization, simplification of activities and other tendencies.

2, the foundation is backward, the function of supporting incomplete. At present, the vast majority of rural road conditions in our region is not ideal; attractions construction, the environment to build the overall is still relatively poor, the entire infrastructure supporting incomplete, can not well meet the needs of tourists to eat, live, travel, travel, shopping, entertainment and other aspects.

3, relative to those successful examples of rural tourism county, we lack the publicity of the market, the lack of local high visibility of the tourism company, we also lack of foreign well-known tourism company mutual cooperation.

Second, the county's rural tourism development goals and performance

As mentioned earlier, the county is fully equipped to rely on the rich natural and human resources, and to develop into an attractive and competitive rural tourism powerhouse. To this end, 19** years, the county party committee, the county government after repeated studies, put forward the strategic concept of tourism county, decided to take the tourism industry as a support for the county's economic development in the medium and long term pillar industry to grasp, change the resource advantage into economic advantage. That year, the construction of the Tourism Trade City, invited the Chinese Academy of Sciences Institute of Geography to complete the preparation of the "County Tourism Development Master Plan". 20 ** in the establishment of the first travel agency - Five Fingers Peak travel agency; the introduction of foreign development of the Liyuan Mountain Resort; organized the Autumn Rhythm Tourism Week activities; the preparation of the completion of the Five Fingers Peak, Steep Lake, Xianren Lake, the detailed control planning. 20 ** in 20 ** set up a Steep Lake scenic boat company; the introduction of Xinyu, Qiandao Lake, the development of the tourism industry. Businessmen in the Steep Water Lake development of folk customs Court, Ghost City and other tourism projects. 20**, 20** five-finger peak, Steep Water Lake has been approved as a national forest park. During this period, the county party committee, the county government put forward the ecological county, tourism county development strategy. 20 ** year the introduction of Shenzhen Anyuan Holding Group Co., Ltd. overall development of the tourism industry, the county party committee, the county government put forward: relying on the overall development of the project to drive the infrastructure construction first to drive the overall development of the core scenic area to drive the development of the gradient. In 20**, the first four-star hotel in the county was built and opened; it successfully hosted the third national eco-tourism forum. 20** was successfully selected as one of the top 66 eco-tourism counties in China, and won the two prizes of China's most charming eco-tourism counties and eco-tourism counties with the most potential for development in the same time. 20** was named the first Chinese stone art township in the country. In 20** was named the country's first Chinese stone art township, successfully held the first Steep Lake Autumn Maple Festival. 20** was named China's best cultural and ecological tourism destinations, successfully hosted the third Ganzhou City Eco-tourism and Culture Festival, the county's first five-star standard construction of the first phase of the resort project was completed and opened, the Steep Lake Scenic Area Tourism Line was completed and opened to traffic. The impressive performance of the work shows that the tourism industry will flourish!

Third, the development of rural tourism countermeasures and measures

1. Development goals and set

The future will be developed into a new area of Ganzhou, is the main city of Ganzhou, cultural tourism and leisure resort center, in accordance with the charm of the countryside, ecological industry, leisure and tourism of the overall positioning, focusing on the development of characteristics of the townships: Plum Shui Township; the use of two tea in my county A seedling (Utah Rock Roach 10,000 acres of tea base, Hexi 10,000 acres of oil tea base) characteristics of planting advantages, clean water aquaculture advantages, fully tap into the culinary resources, folklore resources, and along the exit of the high-speed, the county to the Steep Lake Tourist Highway construction to start a specialty farms and leisure farms. We will mainly build three modern agro-tourism rural tourism zones: Yangtian Grape Base and Agricultural Expo Park in Meishui Township; Ecological Tea Plantation Rural Tourism Demonstration Site in Meishuiyuan Village; and Shaduan Guianduan Guianduan Seedling Garden in Shexi Township. We will build our county into the largest and most distinctive pan-rural tourism area in Ganzhou, and become one of the preferred destinations for rural tourism in our province.

2. Measures for the construction of rural tourism spots (villages)

(a) Support the construction of rural tourism demonstration spots.

For the newly awarded rural tourism demonstration points, farm hotels, restaurants, the county treasury to give a one-time incentive.

(ii) Promote official reception in rural tourist spots.

Actively encourage the unit in the rural tourist attractions or farmhouse for official reception, the county units, townships and cities of the official reception activities, as far as possible under the conditions allowed to arrange in the rural tourist attractions.

(C) to give tax incentives.

The policy charges for the Nongjiale for licenses and other aspects of the law should be given in accordance with the rules to reduce or waive the newly opened Nongjiale 2 years in addition to the higher level of taxes and fees expressly provided for, the actual local income to implement the first levy and then return to the method of incentives. Where the new opening of the Nongjiale must comply with the county rural tourism development planning, while reported to the county rural tourism development work leading group office for review and approval before enjoying the tax incentives.

(D) Strengthen the rural tourism talent training.

Strengthen the training of rural tourism management personnel and rural tourism practitioners. By the county financial year to arrange certain funds for tourism personnel training and team building. Regularly held annual training courses for rural tourism management personnel and practitioners, and organizing study tours for trainees.

(E) sound rural tourism management grass-roots organizations.

Establishment of sound rural tourism management grass-roots organizations, the county financial subsidies to certain office expenses. Rural tourism development focus village, should establish rural tourism association, undertake self-management, self-service functions. The president of the association, democratically elected by the village-level collective economic organizations or have a greater influence and drive the role of rural tourism business owners as. The establishment of rural tourism associations, should be reported to the local township government agreed to by the relevant departments after review, according to law, registration, and into the county tourism sector industry management.

(F) Increase financial support.

The inclusion of unified planning of the farmhouse business owners, financial institutions to give priority to the arrangement of three-family co-bonding Huinong loan, the loan is mainly used for the construction of related facilities, housing renovation, environmental landscaping, orchard development, and other rural tourism point of development. Each year, the integration of the upper level of the relevant interest rate funds to arrange 500,000 yuan, used to support individual owners or foreign businessmen engaged in rural tourism capital development loan needs.

(VII) strengthen the rural tourism planning and management

County rural tourism key areas by the county people's government organization planning planning, planning planning funds from the county financial arrangements. The implementation of the rural tourism business entity operating rural tourism projects shall implement the planning and planning of the relevant content, the County Tourism Bureau is responsible for the planning and planning of the content of the supervision and implementation.

Eco-county, tourism, industrial county is the county has established the development of the policy, it can be said that the twelve-word policy accurately grasp the direction of future development. Politics, economy and culture are the three latitudes of today's society. To truly realize the tourism county, only the tourism as an industry to build, in order to pull the development of other related industries, so as to truly achieve the goal of tourism county. A brand new year is about to begin, tourism will certainly achieve better results! Sincerely hope that the county's 300,000 sons and daughters work together, and strive to be strong, under the leadership of our county, to the upcoming 2016 to hand over a satisfactory New Year's answer sheet!

First, the preparation of the research

In order to grasp a large number of first-hand, second-hand information, the study of rural tourism and the construction of a new socialist countryside, we have set up a deputy head of the township in charge of the head of the tourism research work group, for the development of the research has laid a solid foundation. After the formation of the research, the head to consult the literature on tourism, and strive to have a certain understanding of my township tourism before the field research.

Second, the research itinerary

September 17, 201X our research group of three people came to the village of Shiquan for a period of four days of social practice activities. These four days our walking route is: Shiquan Shangguzhai, ancient dwellings ------ Jinbao Tang Po Tian ------ Shangliu Feiyi Terrace, Festival of Filial Piety Square ----- Xia Liu small fruit base, one day in each village.

Third, the research method

In the research we fully utilize a variety of research methods, and strive to make the different methods of information obtained between the complementary, to ensure that we can be a combination of point and face to obtain first-hand information, so as to ensure that the relevant conclusions of the scientific nature and effectiveness. Specifically used the following research methods:

1, secondary data method: each to a village, we are with the village of the village cadres to talk, to understand the village profile, and from the village cadres to collect the basic situation of the tourism industry, and the development of tourism in the village of the introduction of the relevant secondary data.

2, the questionnaire method: after the exploratory investigation of tourism work, according to the purpose of this investigation, the use of the Township CPPCC tourism work questionnaire, organizing some companies, social celebrities and other more than 30 people held a symposium to complete the questionnaire.

Fourth, the scope of the research

The scope of this research is the development of rural tourism in Maqiao Township.

Preliminary conclusions of the research

After one day of field research, we ****completed more than 30 questionnaires. Through the information collected, the following conclusions can be obtained:

(1) Through the survey we learned that the development of rural tourism has a huge role and significance in promoting the construction of a new socialist countryside, and it is an effective way to build a new socialist countryside:

1. It is conducive to solving the problem of excessive surplus labor in rural areas. Accelerate the transfer of surplus rural labor, as soon as possible to reduce the proportion of agricultural employment, is the solution to the rural problem, the construction of rural areas of the most important initiatives of the overall well-off society. From this survey, rural tourism attractions employees from the scenic surrounding villages and towns. It can be seen that the development of rural tourism on the one hand can absorb the surplus labor force in rural areas; on the other hand, due to the wide range of employment positions in the rural tourism industry layer, the required technology is relatively difficult, only short-term training can be on the job, which is conducive to the transformation of the rural labor force; furthermore, once the rural tourism to form a certain scale, become an important industry in the local area, the implementation of the local labor force of the long term or even permanent transformation, and thus increase the pace of urbanization. The pace of urbanization.

2, conducive to rural industrial structure adjustment and the development of agricultural industrialization. Maqiao Township is mainly planting-based agricultural townships, agricultural structure is being adjusted, the proportion of tertiary industry is small, agricultural economic efficiency is low. The adjustment of industrial structure in the past few years has led to the development of rural tourism. At the same time, the development of rural tourism has also caused the characterization of regional agricultural products, such as my township flower beans, ginger last year attracted thousands of tourists.

3, is conducive to solving the problem of slowing down farmers' income. Maqiao Township development of rural tourism has begun to bear fruit, especially it will be a good combination of agriculture and tourism, to achieve double income. In the survey we found that some villagers in my township 30% - 40% of the income from their own agricultural products to the scenic area to sell the income. Visible development of rural tourism can greatly increase the income of farmers, solve the problem of slowing down the farmers' income.

4, in favor of improving the rural living environment. In the questionnaire survey can be seen: in the investigation of the village of Shiquan villagers whether to support the development of rural tourism, about 80% of the villagers said support. Rural tourism not only to agricultural production methods, a variety of participatory activities and folk culture to attract tourists, but also to the beautiful environment to give tourists the enjoyment of beauty. Therefore, planting trees and grasses to beautify the environment is its necessary input. According to the villagers of rural tourism scenic spots in Maqiao Township, the development of rural tourism has brought them tangible benefits such as better roads, cleaner villages and towns, cleaner water and better landscaping. It can be seen that the development of rural tourism, can actually improve the rural dirty, chaotic, poor environmental outlook. At the same time objectively play a role in protecting the environment.

5, is conducive to promoting the development and progress of rural society. Modernization . Development is an economy marked by the coordinated development of the economy, environment and society. Environmental development is a means to an end, social development and social progress is the purpose of building a moderately prosperous society in a comprehensive manner, but also where the difficulty lies. The development of rural tourism, although it involves multiple interests, but as long as the use of the three-pronged approach of giving more, taking less, and letting go, not only will not touch the interests of vested groups, but also increase the interests of all parties, thus promoting the overall development of rural society.

(2) Problems in the development of rural tourism:

1. Insufficient awareness of the importance of rural tourism. Since the reform and opening up, although the rural tourism industry along with the development of the entire tourism industry and the continuous development, but in the rural economy should be the status and role, has not been widely recognized by the people. Especially those places with rich rural tourism resources, some have not yet developed, some have developed, but the lack of strong leadership, management institutions are not sound, the lack of necessary financial investment, the lack of macro-guidance, is still stuck in the low-level development stage, the huge potential is far from being developed.

2, scenic publicity is not enough. Although the Maqiao Township tourism resources are abundant, some of the quality level is also relatively high such as the stone spring ancient houses, but the visibility is not high.

3, rural tourism infrastructure to be further improved. From the survey, especially some of the self-driving tourists into the scenic area of the road and accommodation, stores and other service facilities are still not very satisfied.

4, rural tourism policy has not yet supporting. From the survey, more than half of the tourist destination residents have the desire to invest in tourism, but a lot of lack of funds and give up. Visible in the region has not formed to encourage the development of rural tourism needs a series of supporting policies, such as investment and development policies, credit policies, economic support policies.

5, the lack of rural tourism management personnel. The whole Changqing engaged in the tourism industry talent knowledge structure level is relatively low, the staff practitioners quality is not high. From the point of view of the tour guide, only a few people to obtain the national tour guide qualification, while the lack of orderly management.

6, rural tourism commodity development is not enough. Lack of commodity awareness. The township tourist attractions in addition to flower beans, ginger, almost no development of their own tourist souvenirs, in the tourist attractions sold by most of the products for farmers to organize their own buying and selling, and most of the initial processing of agricultural products, products attached to the value is not high.

(3) the development of rural tourism to promote the construction of a new socialist countryside specific measures:

1, scientific planning. In full consideration of the level of local economic and social development and tourism resources on the basis of the characteristics of the scientific concept of development as a guide, according to local conditions, high standards, high starting point for the preparation of the protection and development and utilization of the plan, with the plan to guide the construction of rural tourism. Requirements combined with local realities, highlighting local characteristics and ethnic styles, and promote individuality, to ensure the authenticity and integrity of the original rural tourism landscape. The preparation of the plan should be under the guidance of the government, give full play to the leading role of enterprises, and widely listen to the views of society and local people. Strengthen the long-term planning and stability, maintain the legal status and authority of planning, so that the guiding role of planning and standardization of the role of the full play.

2, strengthen the construction of facilities. Good infrastructure and services supporting facilities, is an important guarantee of tourism to attract tourists. Efforts to improve the degree of support and comprehensive service functions, solid foundation for development. To meet the needs of tourists as the guide, to enhance the service capacity as the goal, combined with the development needs, high, medium and low-grade matching, large, medium and small coordination, accelerate the construction of catering, accommodation, parking and other tourist service facilities, improve the reception capacity for tourists, to provide tourists with a safe, comfortable, high-quality service to enhance the rural tourist attractions (points) the quality and level of service.

3, pay attention to the protection and utilization. Rural tourism unique national history and cultural resources, with non-renewable, once destroyed, it is difficult to restore. Inherit and protect these unique cultural resources, is an important part of the development of rural tourism. In accordance with the protection of the main, rational use, strengthen the management of the idea, adhere to the strict protection and rational use of the principle of equal importance, correctly deal with the protection and utilization, long-term interests and immediate interests, the overall interests of the relationship between local interests, to avoid over-development of historical and cultural resources and their environment damage, to put an end to the practice of destructive development to seek economic benefits. To raise awareness, strengthen leadership, integrated planning, management, according to law, the establishment of a good mechanism for the protection and development.

4, actively raise funds. The development of Maqiao rural tourism, the need to strengthen infrastructure and supporting facilities construction, these need a lot of money. At the same time, farmers want to invest in the tourism industry also need funds, so we must actively explore and innovate the development of ways and means of raising funds, the introduction of market mechanisms for the development of rural tourism to provide a stable and reliable source of funds. Change the practice of the government to take over, establish the concept of who invests, who owns, who manages, who gains, further innovate the investment system and mechanism, eliminate the institutional barriers to the development of rural tourism, build a diversified investment and financing system oriented by the government, enterprise as the main body, and widely absorb the social capital to participate in the construction of tourism towns, and raise funds for the construction through multiple channels. In this regard, Maqiao Township made a useful exploration: Maqiao Township in the development of Jinbao Tang Po Tian ecotourism scenic area, the introduction of private capital investment in the integration of reservoirs and reservoirs out of the risk of reinforcing the project funds, the use of land consolidation project funds for scenic areas to create a good scenic area of the peripheral environment, so as to incentivize the investment in scenic areas of the developers to carry out large-scale investment in the construction of the investment. To relax the market quasi-people, improve the investment environment, to attract domestic and foreign investors to participate in rural tourism development and construction, in order to alleviate the contradiction of the shortage of funds for rural tourism development and construction. To vigorously introduce strong economic strength, development prospects of enterprises to the tourism village towns to set up industries, industrial aggregation, enhance the vitality of rural tourism.

5, strengthen the packaging publicity. Maqiao Township scenic spot is a lot of high-quality, but a lot of visibility is not high, the important reason is the lack of packaging publicity. Therefore, it is very important to strengthen the packaging publicity. Carefully planned to reflect and enhance the rural tourism attractions (points) visibility of the theme of the image. Innovative ways and means of tourism publicity and promotion activities, and actively organize or participate in various forms of tourism recommendations, briefings, exhibitions and other activities, focused, planned, step by step to carry out a good overall image of publicity and joint promotions, to create a healthy and rich atmosphere of tourism characteristics, expanding domestic and foreign tourist source markets, attracting and soliciting tourists at home and abroad. Strengthen the news media's publicity and reporting on the development and construction of rural tourism. Encourage the news media with the construction of rural tourism to carry out a series of publicity, open special publicity programs and columns.

Conclusion

After our systematic investigation of the information we have obtained, Maqiao Township's rural tourism has its own success can be drawn on. Rural tourism is important to promote the construction of a new socialist countryside, but also to solve the three rural issues, drive farmers to get rich, promote the process of rural modernization of an effective way to break the dual structure of urban and rural areas, urban and rural integration of positive exploration.

Maqiao Township, rich in rural tourism resources, geographic location, the development of rural tourism has a deep foundation and broad prospects. With the fast pace of urban life to the city people caused by a certain psychological pressure, and the vast rural areas of the mountain clear, beautiful water, blue sky, fresh air on the vast number of urban people to produce a huge attraction. They can release the pressure, enjoy relaxation, can come to the natural oxygen bar, regulate metabolism, improve their health, as long as we are reasonable guidance, active support, standardize the management, rural tourism will certainly show a prairie fire, booming development.

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