Jiang Jixi: Technology gives more opportunities for fire protection.

As the source of Zhejiang businessmen, Qu Shang left his hometown and came to Hangzhou, the provincial capital. Qushang, separated by a river, studied, lived and started businesses on the banks of Qiantang River. Their stories are full of legends.

This year, the Quzhou Chamber of Commerce in Hangzhou strategically cooperated with Qushang magazine to launch the activity of "Looking for the most beautiful new Qushang in Hangzhou" to tell their own entrepreneurial stories. This solicitation is open to all members of Hangzhou Quzhou Chamber of Commerce. Let's follow their entrepreneurial footsteps and listen to their stories about businessmen in Hangzhou New District.

Vice President of Hangzhou Quzhou Chamber of Commerce

Jiang Jixi, a native of Jiangshan, Quzhou, now lives in Hangzhou, Zhejiang.

20 12, Xiaonan Fire Protection Project; Zhejiang Tai Ding Fire Technology Co., Ltd. was established on 20 15. The company mainly helps firefighters to purchase fire-fighting supplies, and at the same time integrates resource platforms to provide them with excellent solutions. At present, Tai Ding is the largest supplier of fire protection products in Hangzhou.

0 1? The homogenization is serious and the product is single.

Asked about the opportunity to enter the business, Jiang Jixi said frankly that it has a lot to do with his hometown. Why do you say that?

It turns out that Jiangshan is a famous hometown of fire fighting in the province. After more than 30 years' development, Jiangshan has more than 130 fire-fighting products production enterprises, a nationwide fire-fighting equipment sales network and a huge sales team, and more than 50,000 people in the city are engaged in the maintenance and management of fire-fighting equipment.

There are more than 6,000 fire-fighting equipment operating points in all provinces, municipalities and autonomous regions except Taiwan Province, Hongkong and Macau. It can be said that Jiangshan has formed a massive economy characterized by the production and sales of fire protection products.

▲ Jiang Jixi

In the eyes of many hometown people, since the industrial chain has been formed, there is more market for them to engage in fire fighting. Not everyone can do what everyone is doing.

After several years of experience in the fire protection industry, Jiang Jixi began to reflect that it is a good thing to form an industrial chain, but the mentoring model will also bring disadvantages.

Three or five people form a company. The reason why quotation marks are used here is because the name of another company is hung when the project is accepted, and the scale is not large and there is no standardized company operation; There are many people engaged in the fire protection industry, but few of them can concentrate on fire protection products, with serious homogenization and single variety.

According to the data of the fire protection network, domestic fire protection enterprises are mainly small companies with sales scale below 5 million yuan, and the market share of the top 30 fire protection enterprises is less than10%; The market share of Tyco, United Technologies and Honeywell, the top three leading fire fighting enterprises in the United States, exceeded 30% in 20 12.

0 2? Subvert the traditional mode of fire protection industry

In those years, Jiang Jixi strongly felt that Jiangshan's position as a "hometown of fire protection" was shaken because of the unchanged traditional fire protection products and business model. He believes that only change is the only way out.

The first thing Jiang Jixi should do is to carry out corporate operation. "After that, it is clear about the definition of the company, do one thing well, and serve the fire fighters well." In terms of management, the company implements the partnership system for equity distribution, and the company executives are equity holders. "In this way, the company is not just me. I am just the general manager of this company. I need to do my own thing."

▲ Tai Ding Company's internal fire protection product display.

For ordinary employees, the company implements an incentive system of salary+performance+bonus, with a clear division of labor. On the premise of ensuring everyone's basic salary, employees can get paid for their work in their respective posts and improve their sense of responsibility and mission. "This will make everyone agree and make the company bigger and stronger."

In order to solve the problem of low concentration of product structure, Jiang Jixi first determined the positioning, giving Tai Ding brand and channel advantages, and solving the industry pain point of complicated procurement and no platform docking.

This is equivalent to a big wholesaler. Tai Ding is engaged in service trade, collecting all the fire protection products from all over the country on the company platform in the form of agent, and recommending docking service.

03? Transformation, upgrading and re-casting brilliance

In recent years, with the integration of machine vision technology, intelligent security has become a new way out. The fire protection industry has also developed qualitatively in this new wave of technology, and intelligence is also regarded as the future trend of the fire protection industry.

From 20 17 to 10, the Fire Department of the Ministry of Public Security issued the Guiding Opinions on Comprehensively Promoting the Construction of "Smart Fire Fighting", requiring all localities to comprehensively use emerging information technologies such as the Internet of Things, cloud computing, big data and mobile Internet to accelerate the construction of "smart fire fighting" and comprehensively promote the deep integration of informationization and fire fighting business.

▲ All kinds of fire protection products of the company

Under the background of big market environment, Tai Ding has vigorously laid out the smart fire protection market under the impetus of policies, integrated emerging technologies such as big data, cloud computing, Internet of Things and artificial intelligence into smart fire protection solutions, and organically "linked" fire protection facilities, fire protection supervision and management, and fire fighting and rescue to realize real-time, dynamic and integrated fire protection information collection, transmission and processing.

"At first, our idea was to build a platform to serve all fire practitioners in Hangzhou and let them serve the enterprise again. On this basis, we have made an upgraded version, and through technological innovation, we have established cooperation with government agencies in the form of smart fire protection from the top. "

Summary:

At present, Tai Ding has developed from the initial dozens of products to 6,000 products, and the product iteration is very fast. In the future, the market will also expand to the surrounding cities of Hangzhou, and there will also be strategic cooperation with big groups such as Alibaba, Greentown and Vanke.

Jiang Jixi admits that people's awareness of fire protection needs to be improved, and knowledge of fire safety prevention is still lacking. In the past two years, there are also plans to go to primary and secondary schools for publicity and promotion. He said that with the integration of Internet and technology, fire protection will be given more development opportunities.