Technical characteristics of digital media

Technical characteristics of digital media: programmability, aggregation, interactivity, networking and digitalization.

1, programmability: Digital media technology adopts computer technology, which can encode, decode, process and store digital signals, and is convenient for editing and modifying audio, video and images.

2. Aggregation: Digital media technology can integrate all kinds of media content to form more diverse media products, such as interactive e-books, interactive games, virtual reality and so on.

3. Interaction: Digital media technology supports two-way communication and interaction between users and media, and facilitates users to participate in the creation, interpretation and sharing of media content.

4. Networking: Digital media technology can transmit media content through the network, which facilitates the exchange and dissemination of information on a global scale and forms a digital cultural industry and a digital economy.

5. Digitalization: Digital media technology digitizes traditional media content, which facilitates the storage, copying and distribution of media content and also increases the reliability and stability of media content.

Digital media belongs to engineering discipline, which refers to the information carrier that records, processes, spreads and obtains the process in the form of binary numbers. These carriers include digital sensory media, such as words, graphics, images, sounds, video images and animations, as well as presentation media that express these sensory media, usually called logical media, and physical media that store, transmit and display logical media.

Digital media technology is a technical term of information and communication engineering, and its concepts and analysis methods are widely used in communication and information systems, signal and information processing, electronics and communication engineering and other information technology fields.

Development focus

1, enhancing creativity Every development of digital media is driven by innovation. It constantly brings freshness to users and surprises to users, not only creativity but also technology. The digital media industry needs innovation more than other industries, especially the innovation of user participation.

2. Creating variation Internet media and innovative digital media has entered the era of personalization, and differentiation has become the foundation of competition. Digital media provides users and customers with effective and practical products, services and applications. In practice, I realized that "thinking determines the pattern and positioning determines the way out."

3. Highlight the experience. In the user experience, visual sense, emotion, thinking and action constitute the important experience of digital media. Users can choose different combinations according to their own emphasis and enjoy digital media information services, interactive services and e-commerce services.