Traditional Culture Encyclopedia - Traditional customs - What are all the ways of product promotion?

What are all the ways of product promotion?

(1) Advertising:

By advertising directly on TV, the Internet, social media and other communication channels, that is, the form of advertising to do the promotion, the value of the direct dissemination to consumers. There are many ways to advertise, such as directly saying what the brand value is, or celebrity endorsement, or some creative, or a combination of several aspects of the way to advertise.

(2) Promotion:

By giving coupons, discounts, etc., it is the promotion of promotions to allow consumers to reduce the cost of decision-making, better access to your products, and then understand the value of your products. Discount promotions are the most common promotional method used by many businesses because there are pros and cons. But for the most part the pros outweigh the cons and need to be used with caution.

(3) event marketing:

The core of event marketing is to "capitalize on the power of". For example, borrowing the momentum of the current hotspot (hotspot), etc.; or borrowing the potential of competitors, such as Burger King often borrow McDonald's potential; or borrowing a social mood, such as the new phase of the once planned "escape from the north to Guangzhou" event marketing.

(4) Public relations:

The brand's public relations is also very important to the brand value image. Some people think that only big brands need public relations, in fact, small brands or even small stores also need, is how to deal with the public's evaluation of the brand. So PR is also a very important way to promote and deliver brand value.

(5) Marketing emails:

Email is one of the most effective means of getting new subscribers in the long run. Channels such as search engines take some time to draw in natural traffic, but emails produce results immediately. There are automated sending of advertising emails that can be designed to increase revenue. There are many such options such as: sending emails to new subscribers with incentives such as discounts to encourage orders.