What is the social and cultural environment of the financial market?

Social and cultural environment refers to the sum of national characteristics, values, lifestyle, customs, religious beliefs, ethics, education level, language and writing of a country or region. Every country or region has its own traditional ideology, customs, ways of thinking, religious beliefs, artistic creation and values, which constitute the culture of the country or region and directly affect people's lifestyle and consumption habits. For the marketing staff of financial enterprises, business activities must adapt to local culture and traditional habits, so as to be recognized by local people and financial products can be accepted by people. In the consumption concept of westerners, enjoying life and spending ahead of time are their consumption criteria, while in the traditional consumption concept of China people, living within our means and being thrifty are traditional virtues.

However, with the development of the times, people's consumption concept began to change, especially after 2000, with the development of China real estate market, mortgage loans and consumer credit began to be gradually accepted by China people. Among the factors that constitute culture, knowledge level affects people's demand composition and their ability to judge products. In the field of high knowledge level, complex financial products will have a good market; Simple financial products can only be found in areas with low knowledge level. Among the cultural factors, there is another aspect that cannot be ignored, that is, the influence of religious beliefs and traditional customs. Financial marketing activities must respect local religious beliefs, otherwise it will easily cause resentment and conflict among local people and lead to the failure of marketing activities.