What is new media? What's the difference between new media and traditional media?

New media is a form of communication that uses digital technology to provide users with information and services through computer networks, wireless communication networks, satellites and terminals such as computers, mobile phones and digital televisions. From the perspective of space, "new media" refers to the media corresponding to "traditional media". Supported by digital compression and wireless network technology, with its large capacity, real-time and interactivity, it can cross geographical boundaries and finally realize globalization.

The difference between new media and traditional media can be analyzed from the following points:

1. Differences in audience. Traditional media is "audience-oriented" and online media is "audience-oriented". In online media, viewers have more choices.

2. The content is different. In the hierarchical management of traditional media, the editing authority of online media is relatively greater than that of traditional media. Reporter-editor-editor-in-chief, such a "three-trial system" cannot be implemented on the website. The mode of editor-in-chief checking is difficult to realize on the website. Roll out 2000 pieces of news a day, and you can't watch it alone. Therefore, the website editor has great authority and requires him to have a stronger sense of control.

3. Different prescriptions. Traditional media has a clear release time limit and time period. Time and quantity. This communication restriction determines that the audience's attention is also time-limited: there is a one-time attention every day. Online media is rolling 24 hours a day, so you must pay attention to N times a day to avoid missing important news. The form of rolling news is likely to miss important news for the audience who are accustomed to one-time attention every day.

4. Border issues. In the past, there were boundaries between a newspaper and a radio or TV program. There are so many pages in newspapers, and radio and television only have this time period. But what about now? Mobile phones can be taken out anytime and anywhere to receive information. No boundaries, unlimited content.