Traditional Culture Encyclopedia - Traditional customs - What's the difference between traditional media and new media?

What's the difference between traditional media and new media?

The definitions of traditional media and new media are different to some extent, because the development of the times gives them different functions. New media and traditional media are different in market type, audience type, writing content and typesetting rules. At present, the traditional media is monopolized by the state, while the new media belongs to the free competition market. As an important media of new media, Internet has no monopoly protection. However, as the promotion channel platform of brand marketing and product marketing, both of them also have their unique advantages, which requires us to have enough understanding of our own brands or products. If you need brand product diagnosis recommendation and consultation, click on network technology to receive brand diagnosis scheme for free.

Traditional media is "audience-oriented" and new network media is "audience-oriented". In online media, viewers have more choices. Online news articles pay attention to speed and short articles. The production of network titles is easy to understand and focused. Traditional media pay more attention to quality, such as news websites, newspapers and magazines, TV stations, etc. Newspapers in traditional media have layout rules, the priority of newspaper layout, the handling of titles and the arrangement of layout areas; Television stations have strict auditing rules and procedures. Internet new media distribute information in the form of time stream, such as self-media and short video platform. There is no concept of plane layout. Network media has not yet formed a mature layout language like newspapers. Therefore, how to choose the promotion method depends on whether your own brand products fit.

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