How much can a car company earn by selling a car? Bicycle profit ranking of 30 car companies

Car totem production, refused to reprint without permission.

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The biggest headache for major car companies is no longer poor sales, but "difficult profit".

Then, in 20 19, how much can a car company earn by selling a car? Did the bicycle profit of "Mercedes-Benz 80,000, BMW 50,000 and Volkswagen 30,000" last at 20 18?

Car Totem is drawn in the following table according to the 20 19 financial report published by 30 car companies. Due to the difference of statistical caliber and exchange rate fluctuation, there are some errors in the calculation results, which are for reference only.

▌ German Department: Volkswagen's profit is twice that of Mercedes-Benz, and Porsche earns 65,438+million for one car.

In 20 19, the global automobile sales volume was about 90.32 million vehicles, which was 3.25% lower than that in 20 18 (93.33 million vehicles), which was the second consecutive year of decline.

Despite the downturn in the industry, Volkswagen Group still performed well, with an annual sales volume of10.97 million, winning the global automobile sales champion. Financially, the net profit of Volkswagen Group under the control of Diss is outstanding, making the bicycle profit in 20 19 as high as 13700 yuan, even twice that of Daimler (06300 yuan). & gt& gt Related reading: Where do people who earn 400 million a day come from?

According to the 20 19 performance report released by Daimler ag, the annual net profit of Daimler group has been halved to only 2.7 billion euros, which is 64.5% lower than that in 20 18. In order to cope with the decline in cash flow, Daimler is carrying out a layoff plan of 6.5438+0.5 million people worldwide. The financial report admits that the "emission gate" fines and recalls are the primary reasons for the sharp decline in group profits. & gt& gt Related reading: Daimler's profit fell by 64.5%, and its market value plummeted by 43%! Or is it a hostile takeover?

In contrast, BMW's bicycle profit in 20 19 was 15600 yuan, more than twice that of Daimler. The financial performance of BMW Group in 2065438+2009 was remarkable, which made Qi Puce, the new chairman who took office in August last year, attract much attention at the company's annual meeting.

However, we have to admit that the top three German companies in 20 19 have seen a sharp decline from the bicycle profit data in 20 18: 83,000 yuan for Mercedes-Benz, 54,000 yuan for BMW and 27,000 yuan for Volkswagen. In the words of Diss, CEO of Volkswagen Group, "the best times are over forever."

Among German car companies, Porsche, a subsidiary of Volkswagen Group, stands out. In 20 19, its bicycle profit was as high as 103200 yuan, making it one of the most profitable car companies in the world. Some netizens even ridiculed: "The profit from selling a Porsche is enough to buy an A-class car."

One of the reasons for the high profit of Porsche bicycles is its strong brand premium ability. The data shows that the average price of Porsche bicycles in 20 19 was 92,900 euros (about 725,000 yuan), while that of Mercedes-Benz was 565,438 euros+0.7 million euros (about 402,000 yuan), which shows that Porsche is one of the car brands with the highest premium ability in the world.

▌ Other European departments: Renault lost money, and Ferrari earned 540,000 by selling one.

In the French, Swiss, Korean, British and Italian camps, only Renault is losing money. In 20 19, Renault-Nissan-Mitsubishi alliance experienced a personnel shock that shocked the industry. With Ghosn's departure, the net profits of Renault, Nissan and Mitsubishi were hit hard. Renault lost19 years 1 1 100 million yuan, and the bicycle profit was -300 yuan.

In contrast, Volvo performed steadily, with a bicycle profit of 654.38+0.47 million yuan in 2065.438+09, close to another luxury brand BMW. In February this year 1 1, Geely and Volvo announced the merger. At present, the official announcements of the two sides are progressing smoothly, and the specific plan for the merger is under study. After the merger is completed, Volvo and Geely will achieve synergy, and bicycle profits are expected to further increase.

Jaguar Land Rover 20 19 financial report has not yet been released, but it is foreseeable that it is not optimistic. Although according to the data of 10- 12, the profit of bicycles is as high as 2140,000 yuan, but this is the data of the fiscal quarter in which it just turned losses into profits.

According to the financial data released by Ferrari, vehicles were delivered to global customers * * * in 2010/31year, an increase of 9.5% compared with 20 18. This is the first time that the annual sales volume of Ferrari has exceeded 1 10,000 vehicles since its establishment. Ferrari's biggest growth came from China-the brand's sales in China increased by 20% in 20 19, reaching 836 cars. Due to its superior premium ability, Ferrari's bicycle profit in 20 19 was as high as 540,000 yuan.

▌ US Department: Bicycle profits are all below 654.38+10,000 yuan.

Compared with the mainstream German car companies in the market, the profits of American "Big Three" GM, Ford and Fiat Chrysler (FCA) in 2065438+09 are surprisingly low, and none of them has reached 654.38+00000 yuan. Although GM, under the leadership of Super Mario, shrank its front line in an all-round way and closed seven factories in India, Thailand and Australia, the bicycle profit in 20 19 was still at a low level of 0.6 1 10,000 yuan.

Let's talk about Ford. In 20 19, Ford's global sales reached 4.9 million vehicles and its net profit was only 300 million yuan. The calculated bicycle profit is only 6 1 yuan (two decimal places are reserved in the table), which is on the verge of loss.

China market may be the key for Ford to turn a profit. In April, 2065438+2009, at the "Ford China 2.0" conference, Ford Motor Company announced its new strategic plan for its business in China, aiming to pay more attention to the China market, further fulfill its promise of "more Ford, more China", and officially open the 2.0 era of Ford in China market, which will accelerate the speed of product development and listing. The good news is that in 20 19, Ford's business loss in China has narrowed to 47.8% in 20 18.

Tesla, another American car company, obtained the highest delivery volume of 360,000 vehicles in 20 19, thanks to the volume model? Excellent performance of 3. As a new automobile manufacturer, Tesla's profitability has improved significantly in the fourth quarter, but it is still losing money throughout the year. In 20 19, the profit of Tesla bicycles was-1.69 million yuan. In other words, for every car sold, Tesla loses an average of 1.69 million yuan.

▌ China brand: FAW Group won the championship, and the profit of Weilai bicycle was-570,000 yuan.

Among domestic car companies, FAW Group has the highest bicycle profit in 20 19, reaching12,700 yuan, and it is also the only company with bicycle profit exceeding 10,000 yuan. The bicycle profits of Geely, Great Wall and SAIC 20 19 were 0.6 1 10,000 yuan, 0.42 million yuan and 0.4 1 10,000 yuan respectively.

It is worth noting that under the influence of the COVID-19 epidemic, China car companies are likely to become the engine of global growth. At present, factories in Europe and North America are deeply affected by the epidemic, and the first quarter of China's car losses will become the second quarter of global car losses. Whether China car companies can take this opportunity to turn crisis into opportunity still needs clear strategic thinking and action.

Among the car companies in China, Changan Group and Weilai suffered losses. Among them, Changan Group's expected financial report shows that its estimated loss in 20 19 is 2.4-2.9 billion yuan, which translates into a bicycle profit of-0.13 ~-0.160,000 yuan; Weilai, a new car manufacturer, suffered a huge loss in 20 19 years1400 million yuan, but its sales volume was only 20,000, because its bicycle profit was the lowest among 30 car companies, that is,-570,000 yuan. This figure has also sounded the alarm for all new car-making enterprises that claim to be "subversive".

▌ Japan and South Korea: Toyota's bicycle profit exceeds Volkswagen, and Mitsubishi is dragged down by the alliance.

Japanese car companies that are well versed in lean production generally have higher bicycle profits. The bicycle profits of Toyota, Honda and Suzuki are all above 10,000 yuan, and Subaru is also close to 10,000 yuan.

Among them, Toyota's bicycle profit surpassed its old rival Volkswagen, reaching 1.97 million yuan. 20 19 With the popularization of TNGA and twin engines in the Toyota system to more than half of the models, the manufacturing cost of bicycles has been effectively controlled. At the same time, the luxury brand Lexus sold 765,300 vehicles worldwide in 2065,438+09, and the China market exceeded 200,000 vehicles, becoming a brand with more stable terminal price than BBA, which also contributed a lot to Toyota's bicycle profit.

Among the top three Japanese companies, Nissan's 20 19 net profit plummeted to the lowest level in a decade, and the profit of bicycles was only in 700 yuan. While another member, Mitsubishi Motors, made a loss and made a profit on bicycles -700 yuan.

Look at the Korean department again.

In 20 19, Hyundai Motor's net profit was 65.438+0.89 billion yuan, the global sales volume was 4.43 million, and the bicycle profit was 0.43 million yuan. Although the overall size of Kia Motors is smaller than that of modern cars, the profit of bicycles is higher, at 5,000 yuan.

Then, what will it be like to make a total ranking of the individual profits of the 30 car companies that currently publish data?

It can be seen that the profitability of China car companies is still ok. FAW Group ranked ninth in bicycle profit, fifteenth in Geely and twentieth in Great Wall.

20 19 data. So what about 2020?

Recently, McKinsey predicted that global automobile sales will decrease by nearly 30% in 2020, and China market sales will decrease by 15%, which cannot be recovered in a short time. It is foreseeable that car companies will face greater pressure in 2020. Who can survive the crisis and improve business? Wait and see.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.