How to brew Maotai-flavor wine by yourself?

The Invention Course of Maotai-flavor Liquor

Speaking of the invention of Maotai-flavor liquor, it can be traced back to Lai in Qing Dynasty. Lai's ancestral home was in Fujian. His grandfather was in charge of the Qing army in the Qing Dynasty and was sent to Renhuai, Guizhou by the court. 1826, he returned to the field and founded the "Maotai Burning Spring" winery in Maotai Village, which has a unique geographical environment.

In A.D. 1862, Lai, the ancestor of Maotai (commonly known as Maoxiang), was born, and his grandfather was very happy to have a grandson. He celebrated his wine and bought the "Heng Chang Burning House" winery of Guizhou businessman Zhou Bingheng to commemorate this event. After inheriting his ancestral business, Lai devoted himself to the research of wine baking technology and compound blending technology, and achieved remarkable results.

In A.D. 1902, Lai broke through the traditional brewing process in history, created the original "sand-returning" process and complicated brewing technology, and developed the most perfect maotai-flavor Daqu liquor (commonly known as "Mao liquor"). Its wine is crystal clear, slightly yellow, with outstanding sauce flavor, intoxicating, elegant and delicate taste, mellow and long aftertaste! It opened an unprecedented myth in the history of liquor, and became a generation of Mao masters. Since then, it has triggered the situation in Maotai Town, which has been called "the ancestor of Maotai" and "the originator of Lai Mao" by later generations. Maotai Town's "Maotai-flavor" liquor is also famous for its name. After the Republic of China, liberation and modern development, Maotai-flavor liquor has formed an independent Maotai-flavor liquor culture in China. Four sauce-flavored wines

According to its 12987 production process, Maotai-flavor liquor has the longest production cycle in China, with one cycle per year, two feeds, nine stews, eight fermentations, seven distillations, three years of cellar storage and five years before and after leaving the factory.

Maotai-flavor liquor is divided into four grades, namely, Khun Sa, broken sand, turned sand and fragrant, with the quality from high to low. The famous Tian Fei Moutai liquor is a maotai-flavor Daqu liquor brewed by arsenic sand technology. Market Status of Maotai-flavor Liquor

Now when it comes to Maotai-flavor liquor, it has to be said that Maotai is far ahead of all enterprises, and the output value of 20 17 is 60 billion, occupying a large market share. Most wineries in Maotai Town will provide production facilities for Maotai Distillery and a large number of base wines for Maotai Factory.

In recent years, the health of Maotai-flavor liquor has been recognized by the market. Moutai has become the most representative brand, and the production share of other wineries is relatively small, which has a weak impact on the brands in the market, and also leads to the development of the maotai-flavor liquor market, and there is still much room for expansion.

Suggestions on Developing Maotai-flavor Liquor

1, production

Because the production of Maotai-flavor liquor is limited by the origin factors, the production of Maotai-flavor liquor needs to be completed in Maotai Town, where large-scale and rigorous wineries can be sought for production cooperation. 2. Brand

More importantly, brand planning. After all, the high-end market is now dominated by Maotai. Therefore, it is necessary to follow the market rules of brand building, first low and then high, instead of becoming a strong influence of Maotai.

Step 3 configure

You can target young customers instead of competing with many big names such as Maotai for the traditional market. Maotai-flavor liquor should go down the altar, close to the public, rather than on the high side, and should embark on a new road of low price, large quantity and wide channels. This kind of dislocation competitive positioning is particularly important for the brand that has just started.

4. Market

Making a market development plan can concentrate resources on regional markets, form a market demonstration effect, and then promote it. On the selling point, emphasizing history is just a conventional concept, and the public is already tired of aesthetics. More importantly, we should seize the younger generation, and we can also learn from Jiang's alternative market development path. After all, the excellent quality of Maotai-flavor liquor can conquer the younger generation.