What is social e-commerce, what is the sharing economy

Social e-commerce is the most advanced form of product production and retailing so far, based on the personal brand, acquaintance circle to establish a relationship of trust, and then through the display of content to attract users to close the deal.

The traditional form of e-commerce is based on the PC device era, along with the development of intelligent terminals and then gradually over to the APP and other mobile terminal as the carrier of the mobile smart era, the depth of the development of information technology, is further empowering individuals, the new generation of e-commerce is in the stage of rapid start-up, a larger order of magnitude of the market has not yet been stimulated. For example, many farmers in China lack effective information transfer and trust mechanisms for their agricultural products, and are unable to sell them to consumers at the right price. To cite one example, solving the two core issues of trust foundation and more effective communication channels is an opportunity for the development of the new generation of e-commerce; to summarize, building a new generation of e-commerce trust mechanism as an effective support for the new generation of e-commerce.

Existing centralized networks can arbitrarily collect users' privacy, and personal information leakage leads to a series of problems such as personal information trading and even fraud, etc. With the assistance of blockchain technology, it helps to realize the technical protection of customers' information, including but not limited to information on the sale and purchase of goods and many other aspects. SEC social e-commerce chain is the world's first blockchain project to promote the socialization of e-commerce, based on trust, SEC social e-commerce chain needs to support large concurrency and the underlying construction that can support massive transactions.