The Overlord of 3D Stereo Cutting —— G-Star Jeans Brand from Holland

Hundreds of years ago, the Dutch won the maritime hegemony with their proud shipbuilding technology. Now, the Dutch have won

The Overlord of 3D Stereo Cutting —— G-Star Jeans Brand from Holland

Hundreds of years ago, the Dutch won the maritime hegemony with their proud shipbuilding technology. Now, the Dutch have won enthusiastic praise in the cowboy market with G-Star. 1989, the Dutch clothing manufacturer Jos Van Tilburg founded Gap Star, at that time, he advocated the production method of "original denim" jeans, that is, jeans were made with tannin as the core and the ancient method. This high-quality production technology can better reflect the first-class quality of products than its peers in the past. In addition, with its powerful marketing technology, the brand has quickly established a close sales network around the world.

1992, JOS VAN TILBUR invited PIERRE MORISSER, a cowboy design expert who had worked for LEE, to join him, thus establishing the brand's "simple and sexy" design style. 1994, Gap Star was officially renamed as G-Star, which established a distinct self-image in the world clothing industry. G-Star attaches great importance to the quality of every product, and its exquisite processing technology for jeans is among the best in the world. What is particularly commendable is its processing technology on fabrics. The perfect shaping effect makes the trousers durable and will make them look more stylish over time. Its original design, which combines traditional straight jeans with bell bottoms, still has a wide influence on the cowboy world, and it is an important work with cross-era significance. Elwood is a classic style introduced by G-Star in 1995, which is inspired by the details of motocross.

The RAW denim series launched by G-Star at 1996 is regarded as a breakthrough in jeans, and it is still a masterpiece that the brand is proud of. In this series, G-Star used "SANFORIZE" to treat the fabric, which effectively solved the problem of pants shrinkage. Almost all G-Star jeans are marked with the words "USADENIM", but this does not mean that the jeans imported from the United States are used, but the fabrics are processed with high-grade cotton grown in the United States, which makes the colors of the fabrics more pure and bright.

Pierre Morrisett (Ⅱ)

Speaking of G-Star RAW, you will naturally think of the iconic ARC 3D three-dimensional tailoring, which is what everyone calls "machete pants". However, the design of this pair of trousers originated from Elwood of G-Star RAW.

Elwood's first 3D tailored jeans, designed by the famous cowboy Pierre Morisset after joining G-Star RAW, were inspired by racing clothes for extreme sports such as cross-country motorcycles.

So elwood can see that his knees, heels and hips are all thickened and protected. This design was also sought after by many hipsters in that year!

In addition to the success of Elwood series in tailoring and design, G-Star RAW has also begun to inject the concept of RAW into its jeans!

In fact, even the untreated denim fabric can be called the original cowboy, and there is an easy-to-understand word: the original cow. G-Star RAW has its own patented "SANFORIZE" fabric shaping process, which largely solves the shrinkage problem of the original cow, so that some players who like the original cow can no longer consider the shrinkage problem! That year, RAW Denim was first launched, and the international denim fashion show held in Germany was well received, which was hailed as a breakthrough in the denim field!

In addition, RAW represents the importance of G-Star's raw material selection, rigorous workmanship and an attitude!

G-Star RAW also set up a RAW research project and invited talented designer Otto Thorpe as a creative consultant. In the process of exploration, pursuit and practice, RAW Research has sought a new way of tannin tailoring.

Otto Thorpe (Ⅱ)

Later, the classic Elwood was also inspired by off-road motorcycles, combining thick tannins with soft materials to create tannins more suitable for everyday wear.

In addition to jeans and brand charm, the brand responsibility of G-Star RAW is actually admirable. Through sustainable supply chain, that is, cooperation with environmentally conscious suppliers, sustainable production, that is, selection of sustainable materials, reduces environmental pollution. In addition, considering the social and environmental impact, strengthen community building in each producing country.

After reading the above, we can all understand that the meaning of RAW is far more than the original fabric. In the world of G-Star RAW, it represents an attitude of not following the mainstream, breaking through the restrictions and self-innovation.