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Abstract: Traditional culture and modern advertising are closely related, and modern advertising needs to be filled with traditional culture, and the purpose, creativity and artistic sense of advertising are strongly combined. Traditional culture originated from the development and evolution a few years ago, and has been extended to this day. In different regions and different environments, it has great influence on different nationalities, especially the deep-rooted concept of cultural patterns, which is always related to people's words and deeds. Traditional culture can be said to be the foundation of high culture in modern civilized society, and it is also an indispensable rhyme in various fields. The basic meaning of advertising advertising is the main way of information dissemination to influence public behavior through the media. Investigating its origin, although the first widely circulated advertisements have a history of thousands of years, as far as modern advertisements are concerned, it is only a once-in-a-century thing in China. In today's world, every country has its own unique concept of advertising communication, which has been continuing and developing since ancient times. In this case, the traditional culture and national geographical restrictions have recognized this concept. And lead to the development of advertisements in different regions and nationalities. Most modern advertisements pay attention to innovation, but it is not difficult to find that traditional cultures in various regions have been preserved in their innovation.

Keywords: the relationship between traditional culture and modern advertising