"Living" is the most important thing. Where is the way out for physical stores?

Judging from the current situation, the urgent task facing physical stores is how to "survive". In the face of the overwhelming competitive advantage of e-commerce, is there a future for physical stores? Our answer is yes. In order to survive better, physical stores must do the following.

First, the e-commerce consumption experience is poor. Although e-commerce has posted photos of goods sold online, many consumers report that there is still a big gap between the goods actually obtained and what they see in the photos. Therefore, in the process of competing with e-commerce, physical stores should give full play to their advantages in consumer experience.

For example, some netizens reported that buying clothes online sometimes found that they didn't fit, or they felt that they didn't fit after getting the clothes, so they had to return them to the e-commerce, and it was very troublesome to go back and forth several times. And if you go to a physical store, you can try on your favorite clothes one by one until you pick your favorite clothes.

Second, in order to survive under the impact of e-commerce, physical stores must give full play to their own characteristics and advantages. Now, although many traditional physical stores are getting more and more depressed, some physical stores are getting more and more prosperous. For example, e-commerce companies that sell home appliances online can no longer have an impact on home appliance stores, and consumers prefer to buy large home appliances offline.

This is mainly because although the price advantage of home appliance stores is not obvious, they can provide perfect after-sales service, and consumers can also get on-site maintenance service after purchasing household appliances, which makes customers feel very at ease. It is difficult for online home appliance e-commerce to provide such after-sales service. Even if there is an advantage in price, it is difficult to form an impact on physical stores.

Third, physical stores should innovate in business model, so as to get better survival and development. Many physical stores have been shouting that business is getting harder and harder. However, if the physical store moves its business to the Internet and implements the O2O (online and offline) model, the situation is likely to be significantly improved.

For example, some clothing store owners have added old customers' WeChat, and if new clothes arrive, they will be posted in WeChat's circle of friends. If old customers find clothes they like, they can place an order through WeChat and then go to the physical store to get the goods. This broadens the sales and publicity channels of physical clothing stores.

Physical stores are hit by e-commerce, and "living" is the top priority. So, where is the way out for physical stores in the future? We believe that physical stores should give full play to the advantages of consumer experience in order to seize consumers.

In addition, physical stores should also use after-sales service. Of course, for many physical stores, since the store sales are bleak, why not move the goods online, realize the O2O (online and offline) model, broaden the sales channels, and launch a new round of competition with e-commerce.