Comments on google works.

The idea of how google works reads 1 is also a chicken soup book for the soul, but the amount of information in this book is no less than from 0 to 1. Google's cultural organization and operation mode have actually been adopted by many domestic internet companies, but the HR personnel training of the company will not tell you, and it is all written in this book. Because of the wide range of knowledge involved, I have roughly combed the key contents as follows:

1, organizational culture

(1)7' s law

(2) Extrusion results

(3) Architectural theory? Okay？ corporate culture

Traditional companies need people to work step by step, and the Internet, as a light asset company, is a contest between the brains of companies, and it is necessary to ensure that each team is in the most efficient state. The rule of "7" is that the team form of one person and seven people is the most suitable, which is also in line with the idea of small team combat proposed by our company at present. Crowding means that people can get closer and communicate easily. This is actually in line with the traditional principle of agile development of IBM products, while Google means that people-to-people communication can be inspired by crowding. Build a theory? Okay？ A good atmosphere means that superiors should not always deny the opinions of others (usually subordinates), which will dampen the enthusiasm of thoughtful people and make them feel better about being good citizens. If a team has new ideas to add, don't let the team stand still.

2. Strategy: Your plan is wrong

The above point of view should be exactly: we need to formulate strategies, but we can't implement tactics step by step. Strategy is what we want to do, and tactics are how we do it. Every company has a sense of mission at the beginning of its establishment, and at the same time, it will formulate the next strategy every year, just like the national N- 15 plan. The difference between companies and countries is that companies (especially private enterprises) can only pay for their own mistakes, and the market industry where the company is located is changing rapidly, so only by constantly adapting can it survive in such a market. We need strategy, just like if we realize the importance of data and start to lay out cloud computing projects, but we must never stipulate tactical play. Tactics must be flexible around the market, aiming at different periods and different opponents.

3. Talent recruitment:

(1) Don't enthusiastic people want it? Passion? Talk about it.

(2) Hire learning animals

(3) Quality is better than quantity.

What is passion: persistence, fortitude, seriousness and concentration. Passion is not shouting in the office every day, but the courage and determination to get results. Learning can make us constantly adapt to the changing market and keep us young forever. If one person in the team has negative thoughts, it will affect the overall morale more or less. I sometimes describe it as a mess. The influence of bad people will be infinitely magnified, and of course the role of good people will be infinitely magnified.

4, decision-making: the true meaning of * * *

(1) Making decisions with data

(2) the meaning of knowledge * * *

(3) Ring the bell when it is time to ring it.

(4) the principle of riding a horse

(5) Spend 80% of your time on 80% of your income.

I used to report the results to my boss at work, and the boss always asked for data support. We can't always report on our work? I think? 、? My personal opinion is? Subjective opinions, if supported by data, will make the report as a whole very objective and convincing. * * * Knowledge does not mean that everyone agrees with this conclusion, but that a team has reached a unified conclusion after weighing. Generally speaking, it is the conclusion that the minority obeys the interests of the majority. Ring when it's time to ring, which makes our work very planned and urgent. I remember when I was in college, we always finished our homework the day before we handed it in, otherwise we would take it seriously and drag it on. Riding principle refers to that in the fast-paced Internet industry, on the way to our goal, as long as we ride around without danger (things are about 50% legal), we can move on without 100% safety. It seems that time is money, which is more obvious in the Internet industry. At work, I hope to spend 10% of my time on things that are 90% easy to do, such as test cases. 90% of the test cases are the most commonly used scenarios by users, so we must ensure that this part of the function 100% is correct, while the other 10% of the functions are often caused by extremely abnormal scenarios. This is not to say that we should not do this at all, but that we need to adjust our strategy to save as much time as possible.

5. Innovation: Create original wonton.

(1) What is innovation?

(2) Gather users

(3) Be ambitious

(4)20% time system

A beautiful failure.

Now is the era of innovation. Innovation means that we have ideas and turn them into products. According to Google's definition, innovation refers to a qualitative leap, not a quantitative improvement. When we feel that today's world is convenient and we have everything we need, looking back ten years later, we will wonder why the world has undergone earth-shaking changes again. The world is always moving forward, fast or slow, but it seems to have no end. We need to pay attention to users. Where there are complaints, there are opportunities. Try to think big. With a little improvement, we will only make a little change on the original basis. In fact, our thinking has been greatly influenced by the previous structure. If we jump out and redesign, will it be broader? The 20% time system refers to "spare time at work". I once said that the difference between people lies in their spare time. Many of Google's projects bear fruit in 20% of private projects, so you must occasionally take your mind out of your existing work to think and explore new or interesting things. Sometimes a product fails, but it doesn't mean it is a complete failure. Failure is the mother of success. There may be good algorithms in failed products that can be applied to new projects. There may be great pain points in the failed work experience, and it is worth going to a startup company to re-practice the new business model. So when you fail, you need to be calm, you need to analyze and then you need to practice. Don't let failure become useless.

Comment on how Google works 2 1. Corporate culture:

In the Internet era, the development of enterprises depends more on human resources than on conventional resources such as equipment, capital and customer relations. At the same time, people's values and culture have been greatly influenced by the Internet, and the level, authority and system originally used to improve the efficiency of enterprises have been challenged. Therefore, it is the most urgent task for entrepreneurs to truly establish a corporate culture of respect, communication, transparency and passion.

2. Enterprise strategy:

Nowadays, we hear more and more discussions about business models, and strategy seems to be out of date at once. Actually, this is a misunderstanding. The faster the external environment changes, the more we need the traction of strategic direction, otherwise, after the weakening of daily management and control, without the guidance of strategic direction, the behavior of enterprises will be out of control. Therefore, enterprises should pay more attention to the role of strategy in the Internet age.

3. Commercial operation:

A) Focus on users: For any enterprise, focusing on users and continuously introducing excellent products is the key foundation to win the market. The most common mistake made by traditional enterprises is that they only pay attention to customers and ignore users, that is, they only pay attention to the needs of agents and distributors and ignore end users. Nowadays, more and more large enterprises are good at this, such as Nokia and Motorola's mobile phone business.

B) Development prospects are more important than financial goals: on the road of enterprise development, especially small and medium-sized enterprises, they often encounter conflicts between long-term development goals and short-term financial goals. In the past, we had to sacrifice or compromise long-term development goals for financial goals. Now enterprises should focus on the longer term, and only by focusing on development can they naturally get financial results. Of course, the relatively relaxed financing environment also makes this relatively easy.

C) Excellent employees will become the main body of the enterprise: usually, enterprises will think that employees of the enterprise should be in a normal distribution curve, that is, excellent employees and unqualified employees only account for a small part, and most of them are ordinary employees. However, with the reduction of basic work brought by internet technology and the improvement of employees' innovation and self-driving ability, excellent employees will be the main body of enterprises. Only by gathering outstanding employees and stimulating their potential can enterprises create a foundation that can support the development of enterprise index.

D) Rapid delivery and continuous iteration are more important than perfect presentation: at the new product development meeting of the enterprise, the enterprise usually works hard to launch a product that can? A smash hit? In today's world, this model is too slow. Enterprises should focus more on quickly launching products with distinctive features, even if it doesn't look perfect. At the same time, through real-time communication with customers, enterprises can correct product problems in time, add new functions and realize continuous iteration of products. Most of the mobile applications we see today are launched according to this model and are developing rapidly.

E) Transparency of business operation: In the Internet age, employees need greater autonomy to carry out innovative work, so employees need to know more about the business objectives and status of enterprises, and enterprises also need to know their working status in time. Therefore, promoting the transparency of business operation through timely communication mechanism and convenient information means is one of the foundations for enterprises to successfully realize transformation.

How google works thinks about reading 3 In the Internet age, no one is more anxious than entrepreneurs: the business model, competitive advantage, customer demand and consumption pattern are all undergoing subversive changes. How should enterprises deal with this change? As one of the most successful Internet companies, Google's research and study will definitely make us gain something. The book "How google Works: How Google Works" gives an in-depth explanation of Google's corporate operation. This article will talk about the author's thoughts on this book.

1. What does the Internet bring?

Productivity determines relations of production. Review several great changes in modern history, such as agricultural era, industrial era, PC era and so on. Without exception, science and technology have promoted social progress. For the Internet era, the scientific and technological strength with the Internet and mobile terminal technology as the core has once again emerged? Changed the world? . These changes are as follows:

1. Unlimited information and low acquisition cost: With the advent of the Internet, what we learn most is that information acquisition becomes more convenient, and we can find the information we want online anytime and anywhere.

2. Wider and more timely interaction: What is the most important feature of the Internet? Connect? This makes it easier for people to find like-minded people and communicate; Make the work communication cost of employees within the enterprise lower; Make it easier for enterprises to interact with users on products and services.

3. More computing power, cheaper and more convenient: the realization of cloud technology and the popularity of mobile terminals enable us to use powerful computing equipment anytime and anywhere, and the cost of this service is very low.

Second, what is unique about Google?

1. Corporate culture:

A) Equality rather than authority: In Google, the CEO found that his office was occupied by five engineers as soon as he took office? Occupy? I can only work in a room similar to a storage room next door, so I spent half a year with an engineer, which is unimaginable in a traditional enterprise that places great emphasis on hierarchy and authority.

B) Breaking down communication barriers: Google can set a large number of office places as entertainment and rest areas. When the office area is always crowded, this is behind the promotion of communication between employees. The weekly TGIF meeting directly establishes the communication channel between senior managers and employees.

C) Transparent management with high trust: For any new employee, you can see all the source codes of the enterprise on the first day of work. This transparent management strategy based on high trust is unimaginable for traditional enterprises that emphasize the closed information level, and the OKR system open to everyone strengthens this point and greatly improves the operational efficiency of enterprises.

D) Passion: Will Google encourage employees to fight for it? Zoom in ten times? Great work goal, here, it seems that everyone is working hard for it? Change the world? And work.

2. Company strategy:

Based on what? No one can do better than this plan? Google rejects business plans with specific time nodes and milestones, but Google emphasizes it very much? Strategic principles? , and can reach an understanding of these principles with employees. More importantly, Google strictly abides by these strategic principles in its actual work. For example, Google withdrew from the China market to stick to its own values.

3. Management:

A) Pay attention to users: Since Google was founded, paying attention to users has always been Google's biggest business principle. What do the two founders think? If Google can provide quality services, then the funding problem can be solved; If they are committed to building the best search engine in the world, then it is only a matter of time before they succeed? . In the course of business, Google has launched many applications to enhance user value, although Google has not seen what financial value these applications can bring to it.

B) Discover and motivate outstanding talents: Google believes that outstanding talents can create hundreds of times more value than ordinary people, while unsuitable personnel will affect the whole team, so Google will spend several years to find outstanding talents and even set up special departments and offices for them, and pay them more than expected.

C) Timely delivery and continuous iteration: Although some products are not fully mature, as long as there are? A function that makes people shine? You can launch it first, but then you should continue to pay attention to the market reaction, modify it in time, and add offline functions for continuous iteration. Google's Chrome browser is a good example.