Tourism Planning

Tourism planning model five

Tourism planning Part 1

Culture Circle Network is a professional release of cultural projects supply and demand information portal, the site is committed to building into China's largest cultural industry information supply and demand platform. Unveiling ceremony, hanging unveiling ceremony services, planning process program:

First, hanging time:

Second, hanging place:

Third, participants:

Fourth, the ceremony program-site tethered ribbons, installing plaques, hanging banners

Fifth, the specific division of labor:

1, the program planning: is responsible for the entire process of Organization and coordination work.

2, pre-preparation: contact the implementation of the relevant units of leadership speech, time schedule, unveiling site location arrangements and other contact work. Leaders need to be informed in advance of the speech.

3, items to prepare: the layout of the banner, unveiling ceremony with red silk, etiquette awarded with

4, the preparation of sound, camera, video camera

5, data collection, including speakers' speeches, audio-visual materials, and so on, and organized into an electronic version

After the unveiling ceremony, the group will be responsible for the group responsible for the recovery of the supplies at the end of the event.

Six, announced the beginning of the ceremony, introduced to the leaders, guests, welcome!

Invite leaders to speak; invite leaders to unveil; announced the end of the hanging ceremony.

Activity purpose:

Beijing International Tourism and Culture Festival activity purpose is to "let the world know Beijing, let Beijing to the world", to attract more international tourists to travel to Beijing, for the people of Beijing to provide a festival carnival, The festival is a great platform for the people of Beijing to have fun and enjoy themselves.

The event has been successfully held for ten years, and this year it will adopt the mode of "the government setting up the stage, policy guidance, enterprise participation, market-oriented operation", and adopt the mode of public bidding to select the organizer who has the ability to innovate and have strong planning ability. The content of the tender is as follows:

The XXth Beijing International Tourism and Culture Festival activity planning program; specifically including: Beijing International Tourism and Culture Festival activity theme, form, positioning, content.

Second, the XXth Beijing International Tourism and Culture Festival time, location, content:

Time: October 11, 20xx - October 18

Location: Olympic Park

Content:

1, the opening ceremony and full dress Marching performance program;

2, exhibition of domestic and foreign tourism resources, on-site consultation and distribution of promotional materials;

3, domestic and foreign brand-name merchandise, tourism souvenirs and fashion products exhibition and sale;

4, exhibition of domestic and foreign specialties and food exhibition and sale;

5, three fixed stage performances each day;

The bidding requirements strong> Third, bidding requirements:

(a) the qualifications of the bidder

1, the bidder should have a 4A level of public relations and advertising planning company or government agencies engaged in cultural exchange activities under the enterprises, institutions, cultural exchange centers, cultural institutions, etc.; with strong planning and independent creative ability, strong sense of collaboration, consultant awareness.

Bidding on the project will be done by a team of professionals.

The bidder is registered in the country, the office is located in Beijing's legal representative unit, the main business and management personnel at least ten years (including ten years) of large-scale event planning and large-scale event organization experience.

2, the planning of the creative must have a good executable and operable, the planning concept in line with the idea of innovation, form of innovation, visual innovation, creative innovation, to enhance the Beijing International Tourism and Culture Festival brand reputation will play a positive role in enhancing. The bidder must have the ability to plan large-scale activities, abundant resources of domestic and foreign arts and cultural performances groups, the advantages of plane and network coal body publicity, choreography and stage construction, picture exhibition display, international conference reception, domestic and foreign branded commodities and special food and beverage investment, etc., and the successful experience of organizing large-scale outdoor performances for more than 1,000 people in the international and domestic markets. With large-scale activities planning and organization of the implementation of the full operation of the agency.

3, the bidder must provide more than three domestic and foreign business and government class cultural and artistic performances of large outdoor integrated activities case; provide professional exhibition display, conference reception, international brand investment, publicity and planning activities case.

5, the bidder must prepare the bidding program and cost budget in advance.

(B) Bidding time and contact information

Contact: Beijing Municipal Tourism Bureau to promote the second Xing Chunxiang

Tel: ******

E-mail address: XXXX

Tourism Planning Part 3

I. Activity Background:

March spring wind blew another dream season, the wind is in the prime of life, we in the We are in the full bloom of life and continue to search for the highlights of our lives. The spring breeze of March is warm, the sunshine of March is warm. A short but busy month has passed since the beginning of the school year. As the saying goes, "A year's plan lies in spring, a day's plan lies in the morning." It can be seen that a good start to our life is how primary. This time is to our electromechanical 0905 class as a unit to organize a spring tour. Now is the beginning of the warm spring, in the study of the spare time, we need to organize such an activity, to enrich the second class of our contemporary college students, so that our life is more sunny.

Second, the activities of the goal:

1, we specially in this spring overflowing with fantasies, invited everyone to participate in the spring tour of farm activities. This spring tour, we not only want to let you feel the smell of spring, more importantly, I hope that everyone can do it themselves, have fun, have fun, show yourself in the activities.

2, in order to enrich the second classroom and campus cultural life of college students, to strengthen the communication and friendship between class members,

3, show the style of contemporary college students, cultivate solidarity and collaboration between class members and teamwork ability and team consciousness, so that members of the class can fully realize the significance of solidarity and mutual help, held this spring tour of the agro-industrial movement.

Third, the activity time: ** Saturday, March 12

Location: Engineering College station next to the Xintiandi Nongjiale

Activity object: electromechanical 0905 all members of the class Activity Responsible Person: class committee

Fourth: the funding budget: the bus fares on their own + leasing package (1,000) + beverages and so on (300) + buy their own ingredients (200) = About 1500 yuan (specific in the back when the settlement)

V: Transportation arrangements: electromechanical back door by car star 2 - - College of Engineers station - - walk to the new world of Nongjia.

Six: activities

1, the preparation

1) organization members for the participating members are divided into four groups, each group elected a group leader, responsible for the group personnel. Study members and the secretary of the group is responsible for the group leader. Positive (vice) class president is responsible for the overall arrangements and mobilization, the organization of members to listen to all members of the need to serve each of the public.

2) The secretary of the League is responsible for contacting the site specific arrangements and distribution arrangements, organization members are responsible for the Xintiandi Nongjiale outside the supermarket to buy other items.

3) Recreation committee members to choose some team games and entertainment programs will be played (if necessary and time permits, it will be carried out, if there is no time, it will not be carried out)

4) Selected a few people who are familiar with the route, responsible for leading the way.

5) The food and drink at noon will be underwritten by Xintiandi Nongjiale, and interested students from each group will only be responsible for one or two dishes of their own group for everyone to taste and show their self-handicapping ability.

2, the activities of the process of 7:20 am basketball court collection; 7:30 roll call; () each check their belongings; 7:40 departure by car 8:00 to reach the destination. On the way to the destination, you can generally introduce the content of the activities to be carried out and the flow of activities. After arriving at the destination, all members of the group according to the pre-divided team began to carry out to the Nongjiale activity area, we travel in pairs, first familiarize themselves with the environment of the destination. 8:30 to start the free activities, the use of Nongjiale places KTV, fishing grounds. Pool. Table tennis. And so on facilities by the recreation commissioner to organize recreational activities, each group led by the leader of the activities, shall not be detached from the activities of the farmhouse area. 11:00, began to self-responsibility to prepare one or two dishes of the group. 12:00, the class **** with the fruits of their labor to share, each group recommended their own preparations for everyone to taste the food. 13:00-14:55 free activities, 15:00, the clearing of point of view, the original way back!

This is the first time that we have seen the same thing.

VII, Note

class meeting time to strengthen the use of classmates on the traffic safety education, back and forth on the road discipline education, caring for flowers, plants and trees and public property education, public **** place cleanliness and hygiene education, standardize the activities of the behavior, the use of this activity to fully demonstrate the electromechanical students' 'style, the specific requirements of the following:

(1) do not throw the public **** site Peel and confetti, do not fold flowers and trees. Rental supplies hope that we are vigilant and cherish, destroyed by the individual compensation;

(2) all actions to listen to the command, such as things must first report to the team leader, cell phone to keep on, easy to find people.

(3) autonomy to do dishes pay attention to safety. Do not overeat, pay attention to dietary hygiene.

(4) The class is divided into four groups, and each group elects a group leader. Play, the group as a unit activity, the group leader must be effectively responsible for, if there is an emergency, you must promptly report to the person in charge;

(5) pay attention to words and deeds, as a student of Hunan Mechanical and Electrical Vocational and Technical College, out of the activities on behalf of the Mechanical and Electrical Vocational College. It is strictly forbidden to have unnecessary conflicts with people.

(6) The class committee will notify you of any outstanding issues regarding this event.

VIII. Emergency and Security Measures:

1. Set up a security team and assign a strong boy to each team for security and defense.

2, try to take into account all the necessary items, bring band-aids and burns, burns and laxatives, it is best to bring more water and so on to deal with emergencies.

3, in the road repeatedly emphasized in the farmhouse careful road narrow accidentally fell into the fishpond, is strictly prohibited to tease the dog!

4, boys are forbidden to play with fire, must be very careful, all pay attention to safety!

Nine, follow-up work:

1, by the publicity committee will be organized by the activities of the photos and images put on the QQ group ******** heng, for class members to copy the souvenir.

2, the activities of the expenditure settlement, announced the details of the list so that members of the class know details.

3, the class meeting to summarize the lessons learned from this activity, to improve the organization of the class, unity, practical ability, the ability to independent activities.

The goal of this activity is to strengthen the sense of unity of class members, reflecting the energy of the class, showing the class's unique style, and hope that all members of the work of the overall situation, for the collective interests, and actively cooperate with the electromechanical 0905 class committee to do a good job of all the work, so that during the event to leave our laughter!

Activity Purpose:

In order to enrich the after-school life of the students, active campus atmosphere, to provide a platform for students to show themselves, the third Tourism Culture Knowledge Contest is held, so as to show the style of the students, and at the same time, to promote students to the Tourist Guide License Exam review, in order to enhance the understanding of the tourism culture. The third Tourism Culture Knowledge Contest was organized to show the students' style and to promote students' review for the tour guide license exam.

2. Activity Overview:

1. Activity Name

Department of Economics and Trade, the Third Tourism Culture Knowledge Contest

2. Activity Time

November 10th, 19:00--21:00<

3, the object of the activity

All students of hotel management and other related majors

All members of the Association of Tourism Enthusiasts

Some students of other majors in the Department of Economics and Trade

4, the location of the activity

5204

5, the principle of the activity

Fair, impartial, open, voluntary, and to promote students' knowledge of tourism

The third tourism cultural knowledge competition. Tourism knowledge

6, the form of the activity

Knowledge Contest

7, the organizer

General Branch of the Department of Economics and Trade

8, the organizer

Department of Economics and Trade, Association of Tourism Enthusiasts

9, the invited guests

Secretary of the Youth League of the Department of Economics and Trade, Wen Hua, the Department Counselor, Jiang Xianlin, Student Union President Wang Haiyang, Deputy Secretary of the Youth League Committee Li Qingqing, Vice President Wang Feng, etc.

3, the person in charge of the arrangement:

Instructor: Wen Hua Jiang, Shoreline

Planning group: Jia Liuwei, Wang Coco, Zhao Yi

Office group: and Weimin, Duan Qingqing, Li Haizhen

Guo Zhicheng, Yao Ruimin, Zhang Qingxia

Equipment Group: Qin Longchen, Li Lei

Jia Shuai

Publicity Group: Wang Shengnan, Li Lei

Su Wenyong

Questionnaire Group: Geng Haiyue, He Jingjing, Ren Jiaojiao

Moderator: Zheng Pengyuan, Zhang Qingxia

Organizational Group: Feng Shukai, Yan Bailong, Zheng Pengyuan

Outreach Joint Group: Li Xiaokun Feng Yangyang

Fourth, the work of the organization

Planning Group: responsible for the overall work of the activities, the coordination of the teams.

Office group: collect, organize the whole process of the activities of the materials, set awards, prepare prizes, (responsible for the results of the various aspects of the counting and timely reporting).

Outreach team: outreach sponsorship, apply for the event venue, arrange the layout of the venue, and maintain the order of the venue.

Question bank group: collect and organize the competition questions, prepare question cards, prepare a spare question bank.

Publicity team: make and put up relevant posters, understand the status of the participants, reflect the situation in a timely manner, and contact the journal, newspaper, website, and broadcasting station to do the relevant check-in, venue background layout.

Organizational group: set up the field, maintain the order of the field, and deal with all kinds of emergencies.

Note: The moving of goods and the preparation and cleaning of the venue will be done by the members of the association **** with the obligation to complete.

Equipment group: modulation sound, microphone

V. Rules and content of the game

1. Hotel management professional each class 1 team to participate in the Department of Economics and Trade of the other majors for each of the professional 1 team, the Association of Tourism Enthusiasts as an independent student organization composed of two teams to participate in the competition *** 8 The team, each team of 4 people.

2. *** two games, preliminary and final. Competition to take points system, according to the final score to determine the ranking, in case of the same score, then add a test a robotic question, so as to determine the ranking.

VI. Answer type:

a. Compulsory questions (*** eight groups of questions, abcde five questions, the first group of questions by the first group of questions to answer, the second group of questions by the second group of questions to answer, and so on, answer a plus 10 points, answer the wrong does not deduct points.)

b. Quick answer questions (prepare a number of questions of equal difficulty, divided into eight groups abcdefgh, each group of questions 10, selected by the representative, in a fixed period of time to try to answer the question, will not be able to answer the question can not answer, and ultimately to answer the number of questions plus points, answer a plus 10 points, answer 10 points, do not answer the points not to be deducted)

Tourism Planning Part 5

Qingyuan City, with its beautiful scenery and clear air, clear rivers, beautiful environment, and the city is a beautiful place.

Qingyuan City has beautiful mountains and clear air, clear rivers and a beautiful environment. In the comprehensive environmental indicators of the past years, the environmental quality of Qingyuan City are ranked among the top of the province's major prefectural cities, and it is the most superior natural ecological environment of the region in Guangdong Province.

Qingyuan has outstanding location advantages, tourism geological resource advantages and environmental advantages, the development of tourism and leisure economy has a broad space and great potential. How to rationally develop and utilize the tourism geological resources of Qingyuan, develop tourism and leisure economy, and benefit the people of Qingyuan, has become a new topic worthy of in-depth exploration, and has important practical significance.

And, in recent years, Qingyuan City, relying on the tourism industry, "hot springs and rafting, water caves, warmth and ethnicity," and other distinctive tourism resources to flourish, the city has nearly 80 scenic spots, attractions; of which the national 4A scenic spots 8. Has been awarded "China's excellent tourist city", "China's rafting township", "China's hot springs township", "China's strange hole township

Second, the preamble

The case from the theme of "life a wave high, rafting freedom and good romance" to start, according to the investor's development strategy, functional positioning and overall layout, the project positioning and a full set of promotion of the Qingyuan rafting, aimed at promoting the life of a new advocate, telling people to have a good quality of life, the new life, the new life, the new life, the new life, the new life, the new life, the new life, the new life. The purpose of the project is to promote the new life and tell people that while having a good material life, they should pursue a higher spiritual life, and "Qingyuan Rafting" is the most ideal choice. What we want to do is to let the tourists multi-faceted, multi-level contact with Qingyuan and Qingyuan rafting, and then in the Qingyuan rafting experience with leisure holiday time, to get the body and mind of the romantic journey, so as to enhance the understanding of the history and culture of Qingyuan, folk customs, improve the recognition of the enterprise and the reputation of the enterprise, for the enterprise's later operation to lay a solid foundation for the enterprise to win the sustained and lasting economic benefits.

Third, market analysis

1, the market environment analysis

Qingyuan mountains and beautiful scenery, beautiful environment, tourism resources with the characteristics of the leisure and relaxation, so we designed the route is mainly aimed at the young group

(including students, white-collar,

1) In 20xx, the total number of ordinary colleges and universities in Guangdong Province reached 112, and the number of students enrolled in the province's ordinary colleges and universities reached 1,334,100. Obviously this is a huge market, and the opening of the Wuhan-Guangzhou Passenger Dedicated Line can quickly bring the two lakes region of college students (Wuhan alone has more than one million college students, ranking first in the country) to Qingyuan, therefore, our dream trip launched by college students holiday group tours and graduation trips will be very promising.

2), low-carbon tourism is a trend, not only the hotel to implement the "low-carbon", tourism should also support environmental protection, while opening up business opportunities, we will launch a set of leisure, fitness, tourism in one of the bicycle travel, also for the young groups.

In response to the impact of the global financial crisis on the tourism industry, the National Tourism Administration launched the "National Tourism and Leisure Program" in Guangdong, Shandong, Zhejiang and Jiangsu to take the lead in the pilot. It includes study tours for students.

3), many of the current primary and secondary schools are just stay in the ivory tower to live a comfortable life, the outside world can be said to know little, and from a young age, but also lack of such learning to employment-oriented awareness. With the improvement of the material standard of living, now students from a young age lack of hard experience, resistance to decline, and the local travel agency has not developed a can exercise the students hard-working travel program, in view of this phenomenon, our tourism needs to develop a military route, through the students to experience the army life, cultivate their hard-working spirit, so that they study hard, and in the future for the construction of the motherland to play a part.

This is a great way to get the most out of your life.

2, business situation analysis

1), at present, Qingyuan has Qingyuan City Tourism Corporation, Qingyuan City China Travel Service, Qingyuan City Youth Travel Service, Qingyuan City BBG Travel Service, Starlight Travel Service and other dozens of city and county travel agencies. Qingyuan travel agencies are numerous, but the level of service is uneven, the lack of innovative spirit and the establishment of travel agency industry brand awareness, no sense of crisis, such as the travel agency we visited the service attitude is very general, lack of enthusiasm.

2), the travel agency industry, the fierce competition, resulting in the gradual decline in market share and the gradual shrinkage of the source, and cause some competitive disadvantages,

For example, a considerable part of the travel agency does not rely on cost reduction and improve the quality of the competition, but rather to play the "war of price", damaging the brand reputation; a lot of tourism products and services are sloppy, tourism promotions, and the travelers are not the only ones who have a good reputation. Now the rating activity of the travel agency is being carried out, which is conducive to correcting these shortcomings.

3), after the promulgation of the new regulations, the industry management more regulations, standardization, formalization, especially in the protection of consumer rights and interests of the travel agency requirements, travel agencies are faced with a large change in their own form of operation and the management mode and business philosophy and the market can be effectively combined with the emergence of the problem; with the gradual expansion of the scale of the travel agency industry and the changes in the demand for consumer services and legal awareness, travel agency services and services. With the gradual expansion of the travel agency industry and changes in consumer demand for services and legal awareness, travel agency services to adapt to market demand for repositioning can be accurately in place.

4), Qingyuan City, tourism hotel industry group and branding degree is not high, especially now the rise of economic chain hotels has not yet become a climate.

5), Qingyuan tourism intermediary division of labor is not fine, the lack of specialized intermediary companies, hotel booking specialization, ticket booking specialization, catering booking specialization, tourist attractions booking professional services, tourism consulting professional services, such as independent companies.

3, product analysis

Qingyuan has outstanding location advantages, tourism geological resource advantages and environmental advantages, the development of tourism and leisure economy has a broad space and huge potential. How to rationally develop and utilize the tourism geological resources of Qingyuan, develop tourism and leisure economy, benefit the people of Qingyuan, become a new topic worthy of in-depth exploration, has important practical significance. Tourism geological resources can be viewed geological landscape is often the basis and premise of the establishment of tourist attractions, Qingyuan City, available for development and utilization of tourism geological resources are mainly the following categories: 1, karst geological landscape 2, granite peaks and ridges 3, canyon landscapes, 4, waterfalls, 5, rafting, 6, geothermal 7, sandy beaches, 8, strange stones 9, gold mines, 10, strange springs, 11, the remains of ancient glaciers.

However, Qingyuan City, Guangdong Province, as China's first and only "China's Rafting Township", has been developing its rafting tourism in full swing in recent years, and has become the most successful and mature place for rafting tourism in Guangdong, as well as one of the country's most famous rafting destinations.

4, customer analysis

With the rapid development of the national economy, the consumption level of college students continues to improve, tourism products from the affordability of college students to accept. At the same time, college students have enough leisure time, travel awareness and strong motivation to travel, and the advantages of the consumer structure, so that it has become a high rate of travel potential source market, the development of broad prospects. However, the college student tourism market is often regarded by the industry as a "backpacking family", the number of people, low efficiency, and that the college student tourism market is a low-consumption, low-profit market. Therefore, the development and research of college students' tourism market is often ignored or not enough attention is paid to the tourism market, resulting in college students' tourism market, there are tourism products at too high a price, product targeting is not strong, product development blindness and so on, unable to meet the huge demand of this particular group. (Specific content in the university city tourism new route to market to promote the program)

Fourth, the advertising area

As the city of Qingyuan is located in the north-central Guangdong Province, the middle reaches of the Beijiang River, the south side of the Nanling Mountain Range and the Pearl River Delta in the combination of the south of Guangzhou, Foshan, the north of Hunan, Guangxi, the east and northeast of Shaoguan City, west and southwest of the city with the boundary of Zhaoqing. The city is bounded by Zhaoqing in the west and southwest.

Therefore, with the Pearl River Delta as the main focus, vigorously drive the neighboring tourists, strengthen the publicity, and attract a large number of energetic students to seek excitement. to conform to the theme of this advertisement.

V. Advertising Audience

All students in the university city, can be individual travelers, can also be a group of travelers, we will be for a variety of situations, try to meet the needs of consumers, try to attract more consumers.

Sixth, advertising strategy

Recruitment of tourist sources, pay attention to tourism promotion, especially for the main source countries, is an important means of survival and development of the tourism industry. Many scenic

Area visibility is not high; is due to the lack of systematic development and publicity, scenic spots, "raised in the bosom of the people do not know", resulting in the current "door cold car horse sparse", to the next step of the marketing and publicity to bring a certain degree of difficulty. Qingcheng District Tourism should utilize the "China's excellent tourist city" brand, increase investment to do a good job of publicity and promotion work.

Seven, media strategy

As we are mainly college students, so for college students' life consumption, we can see that college students to receive information mainly Internet-based, so want to do a good job of publicity, the main means to network marketing. However, we also need to combine the ordinary media and other means of communication, we should choose the niche media, fashion magazines and direct marketing.

VIII, advertising budget and allocation

The budget funding is about 200-500 yuan

.