Advantages and disadvantages of traditional media versus new media

What are the advantages and disadvantages of traditional media compared with new media? Here is the relevant information that I have organized, let's go together to see it, I hope it can bring you help.

Advantages and disadvantages of traditional media versus new media

Compared to traditional media, new media has successfully deprived and occupied a significant portion of the traditional media market and audience by realizing market entry with a new situation, new posture, and new technology. This is mainly because the new media can more quickly and conveniently interact with information, and through the Internet and other new platforms for dissemination, in line with the values of the contemporary new audience.

(1) strong mobility, covering a wider area than traditional media, and greater influence.

(2) breaks away from the traditional media model and realizes the breakthrough of personalization. Can be more detailed division of the audience, and can be based on the specific needs of different audiences, targeted recommendation of relevant information.

(3) The content and form is richer. In addition to the general single text, pictures, audio and video, but also to achieve the combination of these elements, so that the final product of information is more three-dimensional.

(4) The status of the audience can be changed. In the new media, the user can become the receiver and publisher of information at the same time, which enriches the audience's status experience and increases the fun of the whole information dissemination process.

Compared to traditional media, new media still has a lot of defects because of its rapid development and its content is too complicated.

(1) The development is too fast, the market, technology, human resources and other comprehensive foundation is shallow, it is difficult to do thick and thin, because the content is often pompous, distortion.

(2) Too much content, mobility, update speed block, management difficulty, there are more management loopholes, such as: security holes.

(3) Excessive pursuit of personalization and commercialization, resulting in a shift in the basic nature of the media, which may have an adverse impact on the market, or make part of the market disorder.

The difference between traditional media and new media

New media is relative to traditional media, is the newspaper, radio, television and other traditional media after the development of new media forms, is the use of digital technology, network technology, mobile technology, through the Internet, wireless communication networks, cable networks and other channels, as well as computers, cell phones, digital television sets and other terminals, to provide users with information and entertainment communication forms and media forms. Media Format. The characteristics of new media are interactivity and immediacy, mass and **** enjoyment, multimedia and hypertext, personalization and socialization.

Similarities between traditional media and new media

They spread information through different carriers and platforms, but their role is to spread information.

In traditional media, information is disseminated from one point (newspaper, TV) to many points (audience), top-down; in new media, it is disseminated from many people to many people.

Because of the multipoint-to-multipoint nature of new media, it is more interactive than traditional media. The audience can comment on news, news on the Internet, and other users can comment on other people's views. This is also used in traditional media, but due to the traditional media's gate-keeping system, not all audience comments are published, i.e., they are selective and not objective.