Traditional Culture Encyclopedia - Traditional customs - What does the anchor of Taobao Live want to talk about?
What does the anchor of Taobao Live want to talk about?
In the e-commerce live broadcast, in addition to greeting at the beginning and end, the main content of the live broadcast is introduced, and the most important thing is to introduce the product.
This requires fully understanding the products sold before the live broadcast, and quickly and concisely showing the highlights and usage of the products to users during the live broadcast.
It's hard to make it clear in words. I suggest you go to datakoc to search for the anchors with better data scores on Taobao live broadcast, and see how they speak, how to introduce products and how to introduce guests. Over time, you will be done.
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