Advantages and disadvantages of wechat marketing

1, actively accepted, with high accuracy.

Wechat accounts have many friends or fans, and these people are generally their own WeChat accounts. They all have the opportunity to receive information, take the initiative to receive information, and automatically filter spam, which also makes the arrival rate of information that all marketing tools are most concerned about as high as 100%.

2, mobile terminal, convenient and flexible.

Because WeChat marketing mainly uses mobile terminals such as Android system, Apple mobile phone or tablet computer, the convenience of mobile terminals improves the efficiency of WeChat marketing. Compared with computers, smart phones are easy to carry, and users can get information anytime and anywhere, which greatly facilitates the marketing of businesses.

3. Private conversations to meet personal needs.

Wechat is a pure communication tool. The conversations among merchants, media and users are private, and the intimacy is obviously higher, which helps to do some personalized content push that can really meet the needs of users. Enterprises that use WeChat for marketing are also more low-key and civilian, and it is easier to get the support of users, thus prompting people to buy products, promote brands or enhance corporate value.

Disadvantages of WeChat marketing: Although the daily users of WeChat exceed 65.438+0 billion, it does not mean that these users can be transformed into concerned users of an enterprise in the official account of WeChat. This also needs to cooperate with the promotion of offline WeChat QR code and the spread of the entity service system to transform potential WeChat users into actual users. Moreover, once users pay too much attention to WeChat official account, they will read too much information on WeChat, and may not be able to read or even cancel their attention in time because of the psychological burden of reading a lot. Therefore, the loyalty of WeChat users needs to be improved by other means, such as launching exclusive services and offers for WeChat customers.