Traditional Culture Encyclopedia - Traditional customs - Examples of failure in breaking away from traditional innovation
Examples of failure in breaking away from traditional innovation
Thermal underwear.
Qingdao Warm Bell Clothing Co., Ltd. is the first to innovate and launch.
Thermal underwear, later Antarctic people, arctic velvet, silk birds and so on followed the warm times,
Listed successively, and pointed the finger at Weinberg, who was outnumbered.
In just 1 month, the sales volume dropped sharply and the loss was millions.
This is a classic case of "keeping up, not innovating" in the marketing field.
(Ha ha, the first one above is well said, but there is an essential difference between "failure due to innovation" and "failure of innovation". The former is a market economy.
A new topic derived from the market competition mechanism,
The latter is a historical issue. )
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