How did Baidu develop?

Overview of Baidu

Baidu logo

product line

Corporate philosophy

Baidu team

Glorious history

Baidu tengfei

Baidu family

Interpretation of Ci Hai

Interpretation of Ci Hai

[Edit this paragraph] Introduction to Baidu

Baidu (Nasdaq: BIDU) is the largest Chinese search engine in the world. It was founded by Li Yanhong and Xu Yong in Zhongguancun, Beijing in June, 2000. It is dedicated to providing people with a "simple and reliable" way to obtain information. The word "Baidu" originated from the poem "Jade Case" by Xin Qiji, a poet in the Song Dynasty: "Looking for him thousands of miles away", which symbolizes Baidu's persistent pursuit of Chinese information retrieval technology. On September 26th, 2007, China Internet Network Information Center (CNNIC) released "2007 China Search Engine Market Survey Report". The results showed that the preference share of Baidu users had increased from 62. 1% in 2006 to 74.5%. The previous slogan was "the world's largest Chinese search engine". Up to now (2008 165438+ 10/8), Baidu ranks 1 1 in Alexa. According to the latest statistics, the proportion of traffic brought by Chinese search engines to websites is 74.88% for Baidu, 13.54% for Google and only 3.94% for Yahoo.

Company Type: Listed Company (NASDAQ: BIDU)

Established: 1999

Headquarters: Beijing, China.

Important people:

Li Yanhong: Chairman and CEO

Li Xinzhe: Chief Financial Officer.

Slogan: Baidu, you will know.

Industry: network information service.

Products: search engine bidding ranking, e-commerce, community service, online antivirus games and entertainment, etc.

Turnover: RMB 6543.8+RMB 744 million (2007)

Pre-tax surplus: about 629 million yuan (2007)

Number of employees: about 6,000.

Official website:

A brief history of development

Baidu Inc. (baidu.com, Inc.) was founded in Silicon Valley at the end of 1999. The founders are Mr. Li Yanhong and Mr. Xu Yong, who have many years of successful experience in Silicon Valley. In June 2000, Baidu established a wholly-owned subsidiary-Baidu Network Technology (Beijing) Co., Ltd. in China, followed by a Shenzhen branch and a Shanghai office in June 2006.

Baidu's name has pinned Baidu's confidence in its own technology, and another meaning is to break through the western saying that "doing things 99 degrees is doing the first thing." Baidu is trying to achieve 100 degrees and reach the realm of spending on it.

Baidu company is different from the general network company. It is neither dedicated to the provision of Internet content nor a portal, but a technical company based on its own mastery and provision of Internet core technologies. With the rapid development of Internet economy in China today, Baidu Company has developed an infrastructure platform for Internet information retrieval and transmission in China by combining the world's advanced network technology, China language features and the current situation of Internet economy development in China, and directly provided high-value technical service Internet products for the whole Internet in China with the most advanced business model, becoming the best Internet technology provider in China.

Since Baidu entered the Internet market in China, its mission has been to develop extensible Internet core technologies that truly meet the habits of China people. Baidu's goal is to improve the technical content of the Internet in China and help the Internet in China develop faster. To this end, Baidu not only brought products to solve the basic problems of the Internet (information search and information transmission), but also brought a Silicon Valley-style corporate culture and a brand-new Internet application concept. Now, Baidu has three product lines, in addition to the portal Chinese search engine that has been widely recognized by the industry, there are also highly targeted search products of service enterprises-Baidu Netcom and website acceleration technology. The appearance of Baidu has erected a banner of national technology for the Internet in China, breaking the situation that the Internet in China relies on foreign network technology.

Based on its own core technology "hyperlink analysis", Baidu's search service experience is deeply loved by users. Hyperlink analysis is to evaluate the quality of linked websites by analyzing the number of linked websites, so as to ensure that when users search in Baidu, the more popular the content, the higher the ranking. Robin Li, president of Baidu, is the sole holder of the patent for hyperlink analysis, which has been widely adopted by major search engines in the world.

Baidu has the world's largest database of Chinese web pages, which currently contains more than 2 billion Chinese web pages, and the number of these web pages is increasing at a rate of tens of millions every day; At the same time, Baidu's servers distributed all over the country can directly return the searched information from the nearest server to local users, so that users can enjoy extremely fast search transmission speed.

Baidu handles hundreds of millions of search requests from more than 138 countries every day. Every day, more than 70,000 users set Baidu as their homepage, and users can search the latest and most comprehensive Chinese information in the world through Baidu search engine. Since 2004, "If there is a problem, let Baidu know" has become popular in China, and Baidu has become synonymous with search.

Baidu also provides software, bidding ranking and related advertising services for various enterprises, provides a marketing platform for enterprises to acquire potential consumers, and provides massive information retrieval and management solutions for large enterprises and government agencies. Baidu's main business model is P4P (Pay for Performance), that is, a pay-for-performance online promotion method. This service provides a good development opportunity for small and medium-sized enterprises to carry out online marketing, but it also causes some controversy. Some people think that this service will affect the user experience.

[Edit this paragraph] Baidu logo

The company name "Baidu" comes from the lyrics "Looking for him in the crowd". (The conference room of Baidu Company is called Jade Case, which is the epigraph of this word). The creativity of "bear's paw" icon comes from the stimulation of "hunter patrolling bear's paw", which is very similar to Dr. Li's "analytical search technology", thus forming Baidu's search concept and eventually becoming Baidu's icon image. Later, because in search engines, most of them are pictures of animals, such as Sohu's fox, such as Google's dog, Baidu is naturally called a bear. Baidu Bear has also become the image of Baidu.

In Baidu's plan to replace the LOGO, three new LOGO designs given by Baidu were rejected by netizens, and more netizens voted for the original bear's paw logo.

The action of changing the LOGO * * * was voted for three times, until the second round of voting ended, and the new smiling face LOGO occupied an absolute advantage. However, in the last round of voting, the original bear's paw LOGO won the most votes from netizens dramatically, thus completely rejecting three new LOGO schemes.