What does the conversion rate of online stores mean?

Taobao shop conversion rate refers to the ratio of all people who arrive at Taobao shop and make purchases to all people who arrive at your shop. The calculation method is: conversion rate = (number of customers making purchases/number of all visitors to the store) × 100%.

1. What does the conversion rate of online stores mean?

Taobao shop conversion rate refers to the ratio of all people who arrive at Taobao shop and make purchases to all people who arrive at your shop.

The calculation method is: conversion rate = (number of customers making purchases/number of all visitors to the store) × 100%.

Second, what are the influencing factors?

1, the price of the product.

As consumers, the most important thing is the unit price, material, brand and practicality of a single product. If your price is too high but the material and practicality are low, then the conversion situation will naturally be very poor.

Some sellers have also questioned that "my product collection and purchase are very high, but they have not changed." Consumers recognize your products, but don't buy them, so we will consider whether to take preferential measures to promote consumer transactions.

2. Store the dynamic rating.

As we all know, DSR is a measure of various indicators of a store, including the consistency of baby description, the service attitude of sellers and the quality of logistics services. Like the evaluation of single products, the rating of stores will also affect the transformation of single products.

If our three indicators float green, then we should check the related problems and optimize them.

3. Details, evaluation, buyer show, etc.

Generally speaking, a good detail page can bring good influence, including our evaluation, foreign buyer show, asking everyone and so on.

Then these factors are actually the foundation of our store baby composition, so we should pay attention to these elements regularly to avoid a bad review or other factors.

Of course, the store conversion rate is not only these factors, but also many factors, such as the people we promote and the decoration style of the store, which may also affect it.