Although the traditional vegetable market is crowded and messy,

Everyday Youxian began to transform the vegetable market and build a smart vegetable market.

Everyday Youxian began to transform the vegetable market and build a smart vegetable market. The Daily Fresh Plan uses the core technical capabilities accumulated by the self-operated front warehouse instant retail business to promote the standardization of the vegetable market through format optimization, hardware upgrade, deep digitalization and channel expansion. Everyday Youxian began to transform the vegetable market and build a smart vegetable market.

Everyday Youxian began to transform the vegetable market and build a smart vegetable market. On June 25th, Hongqi Vegetable Market in Anqing City, Anhui Province reopened. This is not the first vegetable market that is transformed every day. In fact, with the addition of two other traditional vegetable markets in Anqing, Tiantian Youxian has transformed nearly 100 vegetable markets in more than 20 cities including Qingdao, Changshu and Huangshan. However, Hongqi food market is an important experimental field for daily excellent and fresh layout of smart food markets and chain merchants in the incubation market.

Take Luyuan Fresh Food in Hongqi Food Market as an example. This business, which used to specialize in group buying and supplying to the community, began to plan to open its own shop. However, between the high rent of online stores and the smart food market, merchants finally chose the latter. Yang Hailin, the person in charge of the operation of Anqing Hongqi Vegetable Farm, told the reporter that with the acceleration of the daily transformation of the vegetable farm, more merchants will be hatched in the future to help them realize the chain from 1 to N.

How to reform

Hongqi food market, built in 20 13, has an overall area of 1750 square meters and serves nearly 60,000 residents including Hongqi Community, Xinlong Community and other 17 communities within/kloc-0.5 km.

Yang Hailin introduced that the original Hongqi vegetable farm had outdated infrastructure, poor environmental conditions, easily blocked roads, unreasonable category configuration and layout design and poor shopping experience. The decentralized vegetable market management rights also make management difficult. In view of the problems existing in the vegetable market, the daily fresh-keeping is mainly transformed in four steps.

First, redecorate the Hongqi food market in hardware, add island platforms, and reinstall the hardware facilities in the food market, such as air conditioning fresh air system, infrared temperature measurement, camera monitoring and so on. , dredge the sewage pipe again, and equip each merchant with a unified apron.

The second is to re-plan the layout of the vegetable market, and divide merchants according to fresh, live, raw, cooked, dry and wet areas, so as to make the market move more reasonable. In addition, the market has set up a self-produced and self-sold area, so that farmers who originally set up stalls outside the door to sell their own agricultural products have also entered the market.

The third is the intelligent upgrade of the vegetable market. A smart large screen is installed at the entrance of the vegetable market, a display screen is installed for each merchant, and an intelligent electronic scale is equipped. When consumers walk into the Hongqi vegetable market, they can see the market-guided vegetable prices and food safety test results on the smart screen.

The fourth is to put smart vegetable market solutions with excellent daily quality into the vegetable market. This set of operation management tools includes category investment, daily operation management, marketing, merchant empowerment and so on. Daily management also includes the management of markets, merchants, contracts, property and personnel.

"At first, the merchants resisted the transformation. They are worried about whether the rent will increase and whether doing business will become very troublesome. But after the transformation, they feel more convenient. For example, in the past, merchants would have two payment codes, Alipay and WeChat. You need to add up the two accounts when you check out, and you need to pay for the withdrawal. Now, through one code, the merchant only has one payment code, which is more convenient for settlement. We cooperate with banks, and merchants do not need handling fees to withdraw cash. " Yang Hailin said.

For the vegetable market, the significance of the smart vegetable market lies in improving the management efficiency: from the information such as store purchase bills and amount entered into the system, to the information of people entering the vegetable market by scanning the resident code, and even the dishes and prices traceable through big data, the system also clearly marked the price of vegetables and credit ratings of merchants, which promoted the self-discipline of merchants.

Yang Hailin introduced that the transformation of the whole vegetable farm lasted for two months, and a temporary transition point was built with containers in the transition stage, which did not delay the business of merchants.

Why reform?

As the first share of domestic fresh e-commerce, why should Tiantian Youxian transform the traditional vegetable market?

In fact, with the development of the Internet and changes in people's living habits and concepts, fresh e-commerce has become a shopping choice for many people. The vegetable market is still the largest fresh retail channel in China, and it is also one of the most important traffic entrances for community retail in major cities.

However, food safety supervision, emergency support, sanitary conditions, hardware facilities, digital management and other aspects are relatively backward, and the traditional vegetable market has always been unable to match the escalating consumer demand. In addition, the online retail market share of fresh e-commerce is almost saturated, and the transformation of vegetable markets in third-and fourth-tier cities is in the blue ocean.

According to the data of iResearch, the overall penetration rate of China smart food market will increase rapidly from 0.4% in 2020 to 14.6% in 2025, and the market scale will also increase from 138 billion yuan in 2020 to 600.4 billion yuan in 2025.

However, the transformation of the vegetable market needs the support of the government. Anqing City proposed to complete the "construction, transformation and transformation" of 72 vegetable markets in the urban area in an orderly manner in three years, and the "construction, transformation and transformation" of vegetable markets was also listed as one of the top ten livelihood issues in Anqing City in 2022.

In terms of profit model, Yang Hailin also said that Tiantian Youxian will choose the vegetable market with clear property rights, package it and sign the management right for several years, not only staying at the level of transforming the vegetable market, but becoming the operator of the vegetable market.

"The smart food market we built is to transform the traditional food market from a fresh gathering place into a community mall integrating food, catering, education and service to provide people with a more complete one-stop shopping experience." Yang Hailin said that the transformation plan of Tiantian vegetable market is not to sell fresh products with low premium, but to make a combination of multi-formats and multi-services.

Everyday Youxian began to transform the vegetable market and build a smart vegetable market. Innovation is a symbol of the times, and Changshu five-star farmers' market can be said to be a model in the innovation trend. When you step into Changshu five-star farmers' market, you are greeted by its uniform stalls, empty walkways, and vegetables and meat on the stalls are all classified. It is reported that the innovation and transformation of Changshu five-star farmers' market benefited from the wisdom blessing of everyday fresh. After the new transformation, both the merchants in the food market and the residents who come to shop are very satisfied with the upgrading.

"Now I am very happy to sell vegetables here. Not only is the environment clean and tidy, but you can also smell the natural fragrance of vegetables and fruits every day. It is really a pleasure! " Ms. Wang witnessed the changes in the market. Ms. Wang said that she has been operating in the five-star food market for more than 30 years. From the previous stall operation, to the establishment of the food market and indoors, she watched the food market constantly changing. She recalled that in the past, the aisle of the food market was relatively narrow, and the whole food market was crowded during the peak period, and even the toilet could not get out.

After the transformation, the aisle of the five-star food market can accommodate 3-4 people side by side at the same time, which not only improves the traffic efficiency, but also facilitates the purchase. The central booth is displayed in a square, which is more convenient for consumers to choose goods.

The smart vegetable market was launched by Tiantian Youxian in the second half of 2020, with chain operation and digital empowerment, and the traditional vegetable market was upgraded to a community mall.

Daily Fresh plans to make use of the technical core competence accumulated by the self-operated front warehouse instant retail business, promote the standardization of the vegetable market, optimize the combination of merchants and introduce new formats by means of format optimization, hardware upgrade, deep digitalization and channel expansion, so that the vegetable market is no longer a simple trading scene, but a one-stop community mall integrating food, catering, leisure and entertainment, service and medical care.

In order to facilitate merchants to improve their business capabilities, Changshu Wuxing Farmers' Market has also successfully opened the "One Code Pass" payment function for merchants. Smart one-code payment covers a variety of payment channels used by customers, such as WeChat Alipay, which is convenient for merchants to analyze business results and adjust business strategies in time. Of course, in the future, Changshu five-star farmers' market will continue to develop in a one-stop, integrated and one-door way, with a view to achieving higher residents' fresh purchase of quality services!

Everyday Youxian began to transform the vegetable market and build a smart vegetable market. Since its establishment seven years ago, Youxian has constantly adjusted and optimized itself and adjusted its layout every day. Daily Fresh pioneered the pre-warehouse mode of fresh food industry, and built the warehouse closer to users. On the one hand, it improves the delivery speed of high-loss fresh food, on the other hand, it reduces the cost of cold chain logistics.

With the front warehouse, the efficient delivery of fresh food every day is guaranteed. Pre-warehouse plays an irreplaceable role in responding to users' emergency needs, especially in first-and second-tier cities where life and work are under great pressure, and the pre-warehouse model has been recognized by more users. On the way to work, you suddenly thought of a delicious food, moved your fingers, placed an order in the Tiantian Fresh APP, counted the time, arrived home, and the ingredients arrived home. This is the convenience and speed that you can provide to consumers every day.

Not only that, in order to sort out the higher competition threshold, Daily Youxian proposed a new multi-format strategic layout, namely (pre-warehouse+smart food market) * retail cloud. Tiantian Youxian has a keen insight into consumers' preferences, and satisfies consumers' yearning for offline shopping experience with careful selection and numerous categories. Therefore, the smart food market came into being.

Smart food market was launched in the second half of 2020. It is a community business center integrating fresh food, catering, leisure and entertainment, and neighborhood service. Through format optimization, hardware upgrade, deep digitalization and channel expansion, we will promote the standardization of the vegetable market, optimize the combination of merchants and introduce new formats, so that the vegetable market is no longer a simple traditional trading scene, but a new one-stop community consumption scene.

At present, Daily Youxian has signed operation agreements with dozens of food markets in many cities across the country, and it has been digitally upgraded by transforming the venue, optimizing products, providing electronic payment and online marketing, with diversified services and nearly 10,000 SKU products, which can meet the shopping needs of consumers of different ages.

Daily Youxian relies on a more scientific retail network to realize a multi-active business model online and offline, and also gives consumers more choices in daily Youxian.