How to do network marketing well in traditional industries

In fact, whether it is online marketing or offline marketing, it is nothing more than channels, traffic and word of mouth.

Now is an era of Internet popularization, people will refer to online word-of-mouth when they go offline, so the Internet has actually become an indispensable channel for integrated marketing.

Let's talk about channels first. The marketing channels of traditional industries may include TV advertisements, below-the-line, public transportation, subways and elevators. These channels all have a unified shortcoming: the final effect can not be answered in time, and the investment is huge, with tens of thousands or hundreds of thousands, which is likely to waste the marketing cost of enterprises.

Then the cost of network marketing is relatively transparent, and you can quickly and skillfully optimize channels and tests. So as a traditional industry, how should we do a good job in network marketing?

First, do a good job in the reputation of users' search paths.

Users are now looking for a product, either Taobao or search engine, so the optimization of search engine is very important. Generally speaking, search engines need to do these things well:

1. Establish the official website of products and improve relevant information.

Official website is the gateway for users to know about enterprises and products, so the information should be as concise and perfect as possible, and some keywords (brand words, product words, industry words, etc. It should be arranged so that users can search for you through search engines.

2. Ask for several positive news reports of products, so that users can perceive the survival of enterprises.

If you search for your product, there is little relevant information on Baidu, and the trust of users may drop sharply. Therefore, it is necessary to establish several high-weight content (through Zhihu or news channels) to let users perceive the brand of the enterprise.

3. Establish an encyclopedia for a product or enterprise (Baidu, Interactive, 360). In users' subconscious cognition, encyclopedia will be considered as authoritative authentication, so Baidu Encyclopedia established by enterprises can influence users' decisions.

Second, do a good job in promoting new media channels for enterprises.

With the popularity of social media, WeChat and Weibo have become the necessary channels for marketing, establishing the corresponding authentication service number, subscription number and official micro for enterprises, and hiring special personnel to operate them.

In addition to the brand output of enterprises, new media channel publicity can also promote transformation, so it is also one of the necessary channels for enterprise marketing.

Third, joint Internet new media to make corresponding advertisements.

If it is a transformation product, it can also be paid in the form of SEM, information flow advertisement and banner.

For brands, this is an effective way to enhance popularity and increase sales.