What is the future of e-commerce?

Live streaming with goods market user growth rate is amazing

Entering 2020, live streaming with goods market user growth rate is amazing. According to data, in 2020, China's online live streaming user scale will reach 550 million people, the user growth rate of more than 9.2%, compared with the Internet industry growth rate of about 10%, live broadcasting is still a high growth market.

Live broadcasting e-commerce market size will reach 961 billion yuan in 2020

By the impact of the epidemic, catering, tourism and other traditional consumption is almost stopped, while the live broadcasting of goods with goods and other "house economy" is booming, according to iiMedia data, the domestic According to iiMedia's data, the domestic live e-commerce market size has grown rapidly from 19 billion yuan in 2017 to 433.8 billion yuan in 2019, and is expected to reach 961 billion yuan in 2020, a year-on-year growth of 122%.

Live streaming will not become the main means of carrying goods, but will become a new growth driver

Can live streaming replace the offline shopping guide market? Foresight Industry Research Institute believes that live broadcasting is currently very dominant, but not enough to replace the offline shopping guide. It is expected that in the second half of 2020, due to user aesthetic fatigue, the live broadcast will appear a period of adjustment. Now live selling fake, high return rate problem still exists; head anchor bargaining power is higher, many merchants are also at a loss to clear the goods, so merchants will not be the main means of carrying goods.

But on the other hand, with the development of Internet technology, the KOL carry mode represented by live broadcasting brings consumers a more intuitive and vivid shopping experience, with a high conversion rate and good marketing effect, and will become a new growth driver for e-commerce platforms and content platforms.

--The above data comes from In-depth Research Report on Business Model Innovation and Investment Opportunities in China's Webcasting Industry by Prospect Industry Research Institute.