Why did the sports ice in the ice factory stop production?

The reasons for stopping production are divided into the following three points:

1, the competition is too big and the audience market is too small.

2. The production process is not well controlled.

3, the sales volume is not good, not profitable.

4. The brand of ice factory is still available. It is an ice cream brand owned by Yili. Although there are no beverage products, there are many other ice cream products in the ice factory, which are still sold in Yili official stores and supermarkets.