On the advantages and disadvantages of magazine communication.

On the advantages and disadvantages of magazine communication.

Look at the answers and analyze the advantages and disadvantages of the correct answer magazine;

1. Advantages:

① Strong pertinence.

There are many kinds and forms of magazines. Each magazine has its own specific readership, and communicators can formulate communication strategies in the face of a clear target audience, so as to achieve the best communication effect.

② Long information coverage and replacement cycle.

Magazines are longer, so they are more prominent than newspapers in information depth. Moreover, due to its long editing time, although it is out of date, the analysis and investigation of the problem is more profound, detailed and informative. This will extend the life cycle of magazine information indefinitely and will undoubtedly enhance its communication effect.

③ Excellent printing, better binding and more preservation value.

Because the information provided by magazines is more profound and rational than that provided by newspapers, and because of its exquisite printing and beautiful form, its repetition rate is high, so it is easy to gain public psychological recognition.

2. Disadvantages:

① Lack of flexibility and timeliness;

Due to the long publishing cycle of magazines, the timeliness is inevitably unsatisfactory, and the ever-changing economic information cannot be released in time. Moreover, because of its long publishing cycle, once it is finalized, it is difficult to change it temporarily, and its flexibility is far less than that of newspapers and electronic media.

(2) the limitation of reading range;

Magazines require readers' cultural level and understanding ability, and some professional magazines require readers to have certain business knowledge, so their readers are limited to a certain extent. On the one hand, information dissemination can be more targeted, but at the same time the coverage is limited.

③ poor infectivity.

Although magazines are more vivid than newspapers, they are spread by written symbols. Compared with electronic media, they are still too dull and mechanical, and their attraction is not as good as many. Public relations personnel should use this medium carefully when transmitting information to low-level audiences.

For the answer analysis, see the textbook P 13 1- 132.

Knowledge points of this topic: the media of public relations,