Epidemic forced unmanned self-service outbreak, vending machine has become a new favorite, octopus small station fire domestic!

After the outbreak of the new crown pneumonia epidemic in late January 2020, Meituan said it would pilot the launch of "no-touch delivery" service in Wuhan, followed by "no-touch delivery" service quickly covered 184 cities across the country, such as Beijing, Guangzhou, Shenzhen and so on. According to the schematic diagram of Meituan Takeout's "no-touch delivery" scenario, after the user places an order, the rider and the user contact each other by phone or through messages in the APP, and the rider, in accordance with the results of the negotiation, places the meal in the smart pickup cabinet or the agreed location, and the user picks up the meal on his own, avoiding face-to-face contact.

Hou Fan, founder of Xi'an Benyun Information Technology Co., Ltd, one of the suppliers of intelligent food pickup cabinets for Meituan, Jingdong and other enterprises, told reporters: "The system of the cabinet during the epidemic has also changed. Previously, it is necessary to enter the code on the screen, and now it is the rider can be completely operated on the phone, the user can also point the button on the phone to open the cabinet, and the contact point with the cabinet is reduced. During the epidemic the neighborhood scene has increased a lot, but the priority is to solve the hospital scene ."

In addition, Xi Cha also said that during the epidemic business stores only accept Xi Cha GO small program contactless ordering, while some stores have intelligent tea cabinet, allowing customers to take their own tea.

Multi-point Dmall side told reporters that at the end of 2019, multi-point Dmall latest iteration of the channel type self-service cashier, support single checkout, and can keep a distance from other users. Recently, Wuhan Vulcan Mountain Hospital was put into use, and the store opened a multi-point Dmall self-service purchase cashier area. This is also the first time that multi-point self-service purchase tries to run in an unmanned store.

On February 12, Ruixing Coffee said that the first Ruixing unmanned coffee machine has been put into use in Wuhan Liuqiji Hospital. Ruixing Coffee also said that in the future, it will also provide unmanned coffee machines and coffee drinks for Wuhan Union Hospital, Hannan District Hospital of Traditional Chinese Medicine, part of the square cabin hospital and Wuhan Fire and Rescue Detachment.

Infectious diseases are very dangerous and invisible, so "no contact" has become one of the few ways of preventing and controlling them, which corresponds to the daily consumption of items that have as little contact as possible when they are handed over.

No-touch unmanned retail integrates security and consumer needs, crosses time and space constraints, is unaffected by human activity, minimizes the cyclical impact of human-to-human transmission of viruses, and enables continuous production and delivery in a safe and controlled environment.

In some neighborhoods, tenants have been inconvenienced by supermarket purchases since access began to be strictly interrogated. From the consumer's point of view, going out is now a risky business in itself, and with the need for passes to get in and out, and the need to take a temperature check to get in, the whole process is becoming more and more cumbersome, which is making it much less motivating for people to go out.

Under the pressure of external regulations and based on their own efficiency considerations, many people are ultimately choosing to allocate a portion of their shopping quota to the proximity model, and the downstairs unmanned convenience store is the most accurate match.

Milk, yogurt, instant noodles, bottled water, and other convenient fast-food supplies with packaging are all available on unmanned shelves, and the presence of unmanned retail reduces the chances of human contact, directly reducing the risk of infection. However, this is only a consumption model for a specific period of time, and without the epidemic, unmanned retail would still be a niche approach in our consumption habits.

But it is undeniable that during the outbreak, the consumption habits of community users were changing: first, people would choose more convenient, crowd-dispersed community doorways and open areas to purchase their daily needs; second, they preferred instant purchases to minimize the transaction time; and lastly, customers reduced the transaction time and waiting time by booking online and picking up the goods at the counter.

Perhaps this habit will be weakened as the epidemic moves on, but since it has been fully educated, consumers are bound to have more awareness and higher utilization than before the epidemic for unmanned retail itself. Unmanned retailers, on the other hand, will need to strengthen their strengths and continue to meet new demands in order to not go back to square one after the epidemic.

Vending machines have a footprint of only 1-5 square meters. Compared to traditional retail stores, the maintenance and operating costs and the required labor costs are very low. In the past, two or three people were needed for the normal operation of a store, distribution, cashiering and stocking. Now, one person can be responsible for eight store deliveries at the same time, operating 24 hours a day.

The cost is lower than ordinary stores, the same goods sell for the same price, the profit is higher, and profit is the first competitiveness!

It is for the consumer side, the most powerful advantage is that it can be 24 hours of automatic business does not need a salesman.

For young people who are generally afraid of socializing, they can use self-service without artificial.

There are many people in big cities who will work late into the night and can walk two or three minutes to a vending machine to buy some food and drinks. A vending machine is like a miniature late-night convenience store, especially reliable when the whole world is ignoring you.

Vending machines are also influencing the urban experience. For example, the Octopus Station is always brightly lit, and serves as a beacon of light for those who return home alone in the dead of night. It is always there when you need it. This small space is like an extension of your home, taking on your sudden needs.

The vending machine, which never closes, is the warm guardian of a tired society.

There is also the advantage that you can see a needle in a needle arrangement is more flexible, can be placed in the office building hallway, and can even be placed in the outdoor bus stops, parks or tourist attractions.

The eve of the market outbreak

Vending machine in the international arena has existed for a long time, in the United States, Japan and other developed countries and regions is a kind of urbanization supporting equipment. Compared with other developed countries, China's vending machine market is still in the newborn period, the per capita coverage rate is much lower than other countries.

The historical experience of developed countries shows that when the per capita GDP exceeds 10,000 U.S. dollars, the consumer demand for vending machines will surge. Last year, China's per capita GDP was about $9,178.46, approaching the $10,000 mark, and the outbreak of high-density point-to-point demand will further tear open the gap in vending machine infrastructure.

Vending machines are the trend of the 21st century, so how to seize this market opportunity to layout self-service retail? In the many categories of vending machines, what kind of products to choose, is more suitable to seize the market?

Thousands of stores are different

Octopus Station is a multifunctional self-service machine integrating vending machines, game machines, and ticket vending machines, which can provide instant retailing, intelligent advertisements, interactive games, new product promotions, movie previews, and live broadcasts of online celebrities according to different users in 7x24 hours, and it can be customized to achieve a wide range of required functions.

It can be integrated into the campus, letting more students become your customers;

It can be integrated into the business circle, letting more customers become your customers;

It can be integrated into the office building, letting more white-collar workers become your customers;

It can be integrated into the subway station, letting more commuters become your customers;

It can expand the potential customer base, specializing in scenario empowerment. Landing is easier.

Octopus Station unique advantages:

? AI large screen, cool eye-catching: large size ten-point touch 4K ultra-high definition full screen can be 24 hours on the screen, more than a joint screen visual effect is more shocking;

Technical strength, sales tool: more than 20 groups of sensors, viable human sensors, interaction detection, face recognition, etc., to achieve customer grading, product and advertising precision push, interactive soft broadband and other functions, to enhance the conversion rate and sales margins;

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3.? Double-low operation and peace of mind: 15% lower operating cost than traditional retail machines and extremely low failure rate (no failure has occurred so far in the operation of existing machines), which is reassuring and reassuring.

How to operate?

1. Instant retailing: more scenes, high-frequency consumption, seize the traffic entrance

Cut into the school, scenic spots, transportation public **** place, shopping malls, office buildings, hospitals and other scenes, for the majority of consumers to sell daily FMCG, such as beverages, snacks, etc.;

2. Value-added income: In addition to retail goods, there are constantly new value-added income from advertising, games, ticketing, etc.

Through the intelligent AI big screen and big data algorithms, it can realize the functions of accurate delivery of advertisements, interactive soft broadcasters, new product releases and promotions, group trouping, and movie ticketing.

How is the operation?

1. The market covers 9 cities, serves more than 1.5 million users, and forms 70% repurchase rate;

2.? The average monthly water flow of a single machine is 11,252 RMB, and the monthly gross profit is 4,500 RMB, which is 3 times higher than the same industry;

3.? Has been advertising cooperation with more than 20 brand owners, such as Nongfusanquan, Baishoushan, Yibao, Master Kong, War Horse, Mobay, Azure Auto, OYO, Sanjiu Pharmaceutical, Grape Education, Shanlan Electronic Cigarette, Ruixiang Coffee and so on.

Associate mode

1.? Associated entrepreneur portrait: entrepreneurs with capital and resources of schools, scenic spots, transportation public **** places, shopping malls, office buildings, communities, movie theaters and other scene spots;

2.? Associate entrepreneurs are responsible for: providing equipment to put points, the regional exclusive associate partner also need to expand the regional market;

3. Associate entrepreneur rights and interests: ? Before the return of capital, the octopus does not share the money. Before the return of capital, 40% of the retail turnover belongs to the associate partner (about 100% of the retail gross profit); after the return of capital, 32% of the retail turnover belongs to the associate partner (about 80% of the retail gross profit); at the same time, the associate partner is entitled to 20% of the value-added income from each device (value-added income from advertisement, games, ticketing, etc.). Regional exclusive partner enjoys additional income: extract the region under the general partner after joining the retail flow (self-expansion of 5%, to assist in the expansion of 1%);

4.? Associate entrepreneur qualifications: 0 equity gold, equipment 30000 yuan / unit, procurement of more than 30 units of equipment, to become a regional exclusive associate partner, the national market Regional cooperation docking Liu 170 1060 0060 Procurement of 10 units of equipment, to become an ordinary associate partner. All need to pay the commissioned operation service fee of 6000 yuan / Taiwan / year, goods provision of 2800 yuan / Taiwan (the end of the hosting can be returned);

5. Octopus Station is responsible for: equipment operation/maintenance, hardware and software development/upgrade, advertising/games/content access.

Earnings estimates: general partner payback cycle: 9 to 16 months

Currently, Octopus has a market coverage of 9 cities, serving more than 1.5 million users, and forming a 70% repurchase rate. In the future, the octopus station is willing to work together with more entrepreneurs, *** with the layout of the self-service retail market, so that the octopus station to become - convenient infrastructure, intelligent retail industry, the new giant!