Five self-media platforms most suitable for soft article promotion

Some people think that now is the Internet+ era, while others think that now is the era of big data. In fact, no matter what era it is now or in the future, soft article promotion will always be irreplaceable in the field of Internet marketing, because soft product placement will always be better than hard product placement.

Advertising is easier for people to accept.

With the further popularization of the Internet, the Internet has become widely available in many rural areas. Basically every household has a computer and almost everyone can use a computer.

It can be seen that the influence of soft articles will become wider and wider.

The traditional way of publishing soft articles is nothing more than basic platforms such as major forums, blogs, diaries, post bars, etc. If you are doing what others are doing, the effect will definitely not be ideal.

This time I would like to recommend some self-media platforms that are more suitable for soft article promotion.

Sohu media platform - Baidu news source is the first choice for advertising placement; you can add QQ, WeChat or phone number after the article, and you can also add website links within the article.

Application address; Sohu public platform application difficulty; ★★★★Recommendation index; ★★★★★ As one of the four major comprehensive news information networks in China, Sohu has more than 15 million visiting IP addresses every day, and hundreds of millions of visitors.

, such a large traffic naturally contains unlimited business opportunities.

Articles published through Sohu's self-media platform usually receive over 10,000 reads once the content is highly readable and has a certain news nature.

The author once published an article about Shenzhen’s points-based household registration, which was read more than 20,000 times, and more than 100 people called to inquire about business through this article.

Another benefit of Sohu's self-media is that 70% of the articles published may be Baidu news sources, so many websites are willing to reprint this article, which obviously plays an unparalleled role in brand communication.

Toutiao - the king of traffic advertising placement; you can add QQ, WeChat or phone number after the article.

Application address; "Today's Toutiao" What you care about is the headlines! - www.toutiao.com Application difficulty; ★★★★★Recommendation index; ★★★★★ It is said that Toutiao is currently the most popular platform for self-media

It’s not an exaggeration. According to official data, 300 million people are using the Toutiao APP news client. Many of my friends are also using this platform to read news.

Posting a movie recommendation article can easily get over 100,000 views.

If you activate the advertising function, you can get corresponding royalties.

In terms of Baidu inclusion, it is basically 100% included, but it is not a news source, and the reprint rate is also very high.

Tencent - a rising star advertising placement; you can add QQ, WeChat or phone number after the article.

Application address; login - Penguin Media Platform application difficulty; ★★★ Recommendation index; ★★★★ As the largest copycat company in China, Tencent is doing well in games, social software, news and information, film and television entertainment, because QQ

It has 800 million users.

Tencent's self-media was launched not long ago, but it has quickly captured the hearts of many media people. Big self-media names such as MU Film News, Jinyuan Eyes, Sherlock Legend, etc. have also joined the platform one after another.

The Tencent media platform is currently open for registration. Everyone can have a media account for trial operation. Once the content of the articles published is of high quality, it can be reviewed and become an official media account.

Baidu Baijia - It's a pity to throw away the food if it is tasteless. Advertising placement; you can add QQ, WeChat or phone number after the article.

Application address; Home page - Baidu Baijia application difficulty; ★★★★★Recommendation index; ★★★Baidu Baijia is a media platform under Baidu. If Baidu wants to do a good job on this platform, it should be easy. Traffic

There is no need to worry about business opportunities.

The disadvantage is that it is difficult to apply, and there are signs that Baidu does not seem to attach much importance to this platform.

The Baijiahao I applied for last year has not yet been reviewed. On the other hand, Baidu has also launched a corresponding Baidu media account.

NetEase - very perverted advertising placement; you can add QQ, WeChat or phone number after the article.

Application address; Login - Media Open Platform - NetEase application difficulty; ★★★★ Recommendation index; ★★★ As one of the four major domestic news information networks, there is no need to worry about traffic.

According to the author's experience in operating NetEase self-media, applications are very abnormal. Some friends applied for NetEase self-media and were not reviewed for up to two months, but others applied and passed the review in half an hour.

The content requirements are very high, but the effect is not as good as Sohu and Toutiao.